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Maastricht University School of Business and Economics

Tongersestraat 53, Maastricht, Netherlands
College & University



The School of Business and Economics (SBE) is a high-level European university faculty in the fields of Economics and International Business Administration. SBE provides high-quality education to students, conducts excellent research, and offers an international perspective in both education and research.

Small-scale teaching methods supported by an electronic learning environment, a portfolio of international study programmes, and strong incentives for top-quality research are the main instruments in the fulfillment of this mission. Emphasis on educational innovation is driving the learning philosophy of SBE.

All degree programmes are based on problem-based learning, with a strong emphasis on the development of problem-solving skills, group-work skills, and self-directed learning skills. The emphasis on skills development prepares students optimally for the needs of the European knowledge society.

Visit Talkin’Business (, the online magazine of the Maastricht University School of Business and Economics and stay updated on our activities, research projects and events. Talkin’Business is also compatible with smartphones and tablets.



This week a SBE team consisting of Leah Becker, Sophia Gostek, Canel Talay and Filip Dobrzyński and accompanied by advisor Bas van Diepen is participating in the 2018 Global Business Case Competition (GBCC) at the University of Washington’s Foster School of Business (April 9-14, 2018 in Seattle). The competition is a prominent undergraduate case competition, hosting 12 challenging teams from the case competition scene and it is celebrating the 20th Anniversary this year.

Sign up for free in the leading university simulation in business competition. Do not let this chance go away! ESIC in collaboration with Santander and EFMD are running the 23rd edition of the Global Marketing Competition. The Competition is an advanced computer simulation of a real-life business environment. More info via:

Do you see the benefits of personal development for both individuals and businesses? Join the master's programme Management of Learning and gain all knowledge and skills for a career as a Learning and Development professional . *** Awarded 'Top Rated Programme' label, Keuzgids 2018 ***

Welcome to the Master’s webinar. Feel free to address any of your questions to Lisa, Samantha and Joey.

Didn't get the chance to visit our Bachelor's Open Day in February? Don't worry! You can visit our Virtual Open Day 24/7! Go to and get to know everything about studying at Maastricht University!

Yesterday, alumni of the Maastricht University School of Business and Economics gathered in Singapore for a special alumni event. The perfect moment to meet up some old friends and reminisce. Special thanks to our hosts of the evening: Jorg de Vette, Director Centre for Student Development & Business Relations, and Lyan Ploumen, Director International Relations.

Scream for joy – SBE students conduct marketing research to improve the ‘unboxing experience’ at Zalando In March 2018, Maastricht University had the pleasure of welcoming Christel Habig, Head of Warehouse Mönchengladbach, from Zalando as jury member for determining the best marketing research project (MRP) as part of the Marketing & Supply Chain Management course. This 2nd year IBE BSc course is aimed at discussing in an integrative manner how a supply chain makes available the products and services that marketers have promised to consumers. Marketing research is an essential first step for understanding customers demand and needs. The MRP therefore is an essential part of the course – within 7 weeks students learn about the principles of marketing research and get to design as well as implement full-blown marketing research to examine a Supply Chain Management (SCM)-related problem from a consumer point of view. The generated insights are then used to develop concrete and managerially relevant recommendations for optimising and streamlining SCM processes. This year’s managerial challenge came from Zalando: the European fashion online retailer is seeking for ideas to optimise their customers’ unboxing experience while, at the same time, decreasing SCM complexity during the pick-and-pack process in its warehouses. Christian Klein, Operations Manager Process Management, introduced the management challenge in the opening lecture of the course. Throughout the course, 33 student teams across 11 tutorial groups were busy with translating the management challenge into a researchable problem statement, identifying relevant research questions, developing an appropriate research design, collecting data by means of an online survey, analysing gathered data in SPSS, and interpreting the research results to formulate recommendations for Zalando.

“International Case Competition @ Maastricht: what’s it all about?” “This year will mark the eighth time that SBE will host the International Case Competition at Maastricht (ICC@M). During ICC@M week (27 April - 5 May), 16 universities from around the world will send teams of their best undergraduate students to Maastricht to compete in challenging business cases. But that’s not all! Besides the competition, there will be lots of social events, parties, and even a Spirit Cup for the most motivated and energetic team. Of course, since this is one of SBE’s biggest events, ICC@M can’t be put together without the work of a committed team. I am really happy to be part of this year’s organising committee. As Marketing & PR Manager, I am responsible for giving the event as much exposure as possible, and further strengthening the positive perception of ICC@M.” -- Theresa | 2nd year International Business #humansofsbe

Good news, the final accreditation of the Economics and Strategy in Emerging Markets programme has been confirmed. The Studielink application will open by the end of April. If you are interested in this new master's progamme, have a look at the requirements.

"What are you up to?" "To have an unforgettable time here in Maastricht, I needed to combine my studies with something new and exciting. For me, this special something is Royals Cup Maastricht. Being the head of external-relations, I am super happy to have met so many phenomenal people and to have experienced great moments that I will never forget. However next to all the awesome stuff, we also put a lot of effort into the event which is why I am proud to announce that this years´ Royals Cup is going to be as big as never before with over 25 Sponsors who are excited to come to the mighty Kingdom of Maastricht. One of our Sponsors is the renowned chocolatier Lindt & Sprüngli who are recruiting young and motivated business students for their finance, marketing or sales department in Aachen. So if you are still looking for a high prestige job or summer internship, make sure to apply and get a chance to meet Lindt for an interview." -- Samuel | 2nd year International Business More info on the internship:


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