The Growth is on Mobile. As in the report “2017 US Cross-Platform Future in Focus” released by comScore last week, the growth in digital media time spent in Smartphone is significant while both desktop and tablets have shown modest declines from 2013 to 2016. Mobile now also represents nearly 7 in 10 minutes spent in digital media and smartphone app account for 51% of all digital time spent. The insights are useful for advertising budget planning with regards to different devices and it serves as a ground for reviewing your business’ website audience and behaviors among devices.

Fueled by the increasing online activities in China, the digital advertising spending is skyrocketing especially in the field of mobile advertising. Alibaba, Baidu and Tencent are expected to continue dominating the digital market in Mainland China and bringing mobile advertising to a new era.

WeChat is dominating the China Online Community Internal Communications as it it reviewed as the most frequently used channel to 61.1% of research audience. WeChat Official Account ranked the third which is frequently used by 52.8% of them.

Subscription vs. Service Account? Do you want to send push notifications to your WeChat audiences but you can only make 4 postings a month or, would you like to post in daily manner but without push notifications to be sent? It all depends on your business natures and objectives in using WeChat Official Accounts. Contact us for more professional suggestions! More Information: ad-tactics.com/services-china-internet-marketing

Get Verified! Clicking into the profile of a WeChat account, you will see a symbol with a tick in most occasions. What does it mean? If you find an account with this tick, it is a verified account and you are guaranteed with truth and security of official account information on the WeChat Official Account. A verified account can enjoy more privileged functions and features as well! Contact us for more information: ad-tactics.com/services-china-internet-marketing

▋China Internet Marketing | AdTactics Are you seeking for a specialist in China’s online marketing for your company’s further development and expansion? What are the popular social media platforms in China which suits for your business? What are the potential pay-per-click solutions to be selected in China Market? Serving as the stepping stone for your business to enter the China Market, AdTactics Marketing provides with an array of online marketing solutions in China Marketing for you. More Information: ad-tactics.com/services-china-internet-marketing

According to Google, ads on AMP in general have been received very positively so far. Over 80% of publishers using AMP say that they can see higher viewability rates and 90% say they are getting higher click-through rates and better earnings. Now, Google is introducing 3 new AMP ad types: sticky ads, flying carpet ads and AMP Ads for AMP Pages. What do you think about these new ad types on AMP as a marketer or consumer?

Many advertisers who just getting started on Instagram may think that they can reuse contents for their Facebook page on this platform. In fact, tailored contents are needed to optimise the effectiveness of ads on Instagram. Click the following link to know more about tips for creating ads on this particular platform!

Yahoo introduces new mobile ad format Tiles to enable brands to deliver visually compelling stories on mobile devices. When consumers click on a mobile ad, they can view 360-degree video and images. With Yahoo Tiles, brands can engage more with consumers and it is easier for them to arouse consumers' interests towards their services and products.

YouTube is starting to enable live-streaming within its mobile apps. Now, when we click the button in YouTube's app to record a video, we can choose to record a live broadcast. Subscribers of a certain channel will receive notifications if that channel is having live-streaming. With this new function on YouTube mobile apps, marketers can have another option for advertising through live videos!

Facebook is introducing a new Shop section for Pages in Southeast Asia. With this free feature, businesses can easily showcase their products on their own Page and promote their products by the new Boost Product option. Customers can conveniently contact the seller by clicking the Message button next to the product and subscribe to a Shop section to receive the latest product information.

Instagram has introduced a new look and new UI today. Together with the update on curated stream, advertisers shall get to the target audience more easily, however, the users will not be able to see the feeds chronologically. What do you think about the changes?