WQKR is a community-oriented “hometown” radio station in Portland, serving all of Northern Middle Tennesse and South Central Kentucky.   Our signal is clearly heard from Nashville to Bowling Green (north/south) and Springfield to Lafayette (east/west), and on 91.5 FM and 1270 AM. The people who listen to us are the people who are involved in the community, and want to keep up with what is happening in their hometown.
   The focus of our 24-hour broadcast day is on our live local shows: “Good Morning, Portland,” Monday through Friday from 7:00 until 9:00 a.m. with Don Curry and Dale Sprouse and “The Women’s Roundtable” at 4:00 p.m. Everyone who wants to know what’s going on in the community listens to these programs. Because our area has only weekly newspapers, WQKR is the only daily source of local news for area residents.
   The music we play is a format called “Classic Hits,” and consists of the top hits from the music charts between 1965 and 1995. Pop and rock music that everyone 35 and over can recognize or remember, and younger listeners also enjoy.
   Because our primary goal is to serve the community, we have local news every hour along with national news, sports and a community events calendar, plus the “Traders Post” and area obituaries.
   As Portland’'s radio station, we are the voice of the Portland High School football and basketball Panthers, and broadcast their games and coaches’ shows throughout the year. All Panther games are also streamed live on the Internet on our website, www.wqkr.com.

   We are also the only radio station in Sumner County to broadcast University of Tennessee football and basketball games, the Indy 500 and Allstate 400, the Super Bowl, March Madness and much more.
   The residents of this area listen to our radio station because we give them news and programming they cannot get anywhere else---news about them, their friends and their family, and their community.