The Hotel Cuisine & Lifestyle (HC&L) initiative offers competitive distribution, procurement, and brand/marketing resources to its hotel members.  The Hotel Cuisine & Lifestyle (HC&L) initiative provides qualified and compliant hotel members with a value-added base of integrated distribution, procurement, and marketing resources. Available only through Sysco and its hospitality partner The Sieb Organization, these resources can be customized to a hotel’s specific needs and help improve and grow their business. The following overview highlights the specific features and benefits of the initiative:

SIEB MARKETING
• Hotel Foodservice Marketing Review & Assessment
• Concept/Brand Development
• Signage Package
• Menu/Merchandising/Point Of Sale/Promotion Resources
• Visual Assets (Photography, Stock, Video, Event Footage & Stills, Maps, Renderings)
• Website
• Traditional Advertising (Television, Radio, Print, Direct Mail, Outdoor, Out-Of-Home)
• Digital Advertising (Online & Social Media)
• Public Relations/Special Events
• Annual Conference/Trade Show

SYSCO BROADLINE AND SPECIALTY DISTRIBUTION
• Flexible margin schedules and incentives.
• Competitive distributor and national brands.
• Largest and most efficient foodservice distributor supply channel in the world.
• Competitive pricing and customized incentives designed to reduce distribution costs.
• Inter-company product transfers and redistribution centers support expansion.

• Customized internet direct order entry system through Sysco Market.
• Online access to purchase data for forecasting, compliance, and supplier management.
• Broadline distribution of dairy, fresh and frozen center of the plate, frozen and dry goods, fresh produce, disposables, smallwares and equipment, dispenser beverages, chemicals, and janitorial.
• Specialty distribution from FreshPoint, Guest Supply, Keystone, Buckhead Beef, Newport, and ChefEx.
• Superior fill rate and delivery performance.
• Excellent business continuance plan and disaster preparedness.
• Quality assurance, sustainability, and green programs.

SIEB PROCUREMENT ADMINISTRATION
• Competitive national supplier partnerships offering off-invoice pricing and/or allowances on food and non-food products, and services.
• Full-service procurement administration offering sourcing, supplier contract management, allowance invoicing, collections, and auditing services.
• 100% of the suppliers’ paid rebate dollars, which are paid on behalf of the participating hotel members for products delivered by Sysco and other suppliers, are paid back to the hotel member.
• Accounting and reporting of allowance monies earned and cost savings.