The Merchandise Lab
Description
We have 15 years of experience in innovative custom made gifts and entertainment parks Our internal skills are our strength: we rely on our marketing, design, purchasing, quality control and logistic specialists and on our China sourcing office.
We take care of the marketing needs: we project internal surveys, market researches, statistics and analysis, targeting and positioning, promotions, licensing, co-marketing, brand building, brochures and maps, mascots and costumes.
We tailor all the merchandise process: we realize characters (ideation, artwork, storyboard), gifts (concept, design, custom made production), give away and guerrilla, special / limited editions, branding strategies.
We try walking in the customers’ shoes: we mind about shops (design, theming, layout, routing, visual display), pricing, stock management, web shops, staff training, external pop up stores.
The Merchandise Lab is a brand of Key Merchandise