Autumn is such a visual month with brown and rust leaves falling and the orange hue of pumpkins around the corner. Here's our guide to making the most of autumn imagery to boost your marketing campaign this season.

We did a wee bit in the Independent.ie today about setting up a business and life in general, in Sligo, which is all good really. It's part of week-long series on Housing and related issues across all Irish Independent sections. An honourable mention for Local Enterprise Office Sligo and the Innovation Centre at IT Sligo The bit about the house in a field is a joke, obvs 😀

We are delighted to announce Gillian Nelis, Managing Editor of The Sunday Business Post, as our special guest speaker at Story School, a complete masterclass in Digital, PR and Storytelling with our great friends at Bua Marketing - places filling up fast so get your Early Bird tickets now! www.storyschool.ie

"In a world where jargon is Enemy No. 1 and meaningless bullshit can abound, the term and others such as ‘chief storyteller’ already sound a little trite." StoryLab's Ciaran Byrne on why writing is the most precious storytelling skill of all.

Join our intensive Masterclass in PR, Digital & Content/Story at The Building Block Sligo on Wednesday November 8⃣ - with StoryLab Aoife Porter and a special national media industry speaker. Places are limited - we have an early bird offer over at www.storyschool.ie

Master your PR, Content & Digital Marketing in an unmissable Autumn Masterclass with us and the fab Aoife Porter of Bua Marketing. See www.storyschool.ie Our next class is in Sligo in November📌 Full of tricks, tips and all you need to build media profile in 2018, create buzz and make sense of your content needs.

Thought leadership is an excellent tool to add to your PR or content marketing toolkit and forms part of StoryLab's PR work with many clients. Here's our top PR tips for thought leadership.

Hen and Stag Sligo generates up to €60,000 for Sligo town on a quiet weekend. Now the company is investing more in its digital marketing to drive that figure even further northwards. Fergal Quinn was chatting to Collette Sexton in The Business Post yesterday about its marketing objectives and the company’s goal to secure Sligo as one of the top three destinations in Ireland for hen and stag weekends.

"Inquiries to StoryLab from potential new clients always increase in September —both from those wishing to dip their toe into the PR waters for the first time and those who want to refresh their PR campaign before the new year starts." StoryLab's Martha Kearns offers her 6 PR tips for telling #yourstory this autumn.

Brilliant feature in today’s Irish Independent on the Irish firms whose green ideas have made the final of ClimateLaunchpad —the EU's key climate change business competition— which was organised by Sustainable Nation Ireland. The three Irish firms will compete for a top prize of €10,000 in the European grand final in Cyprus next month.

Plenty of info about how to sign up for the excellent #womenReBOOT programme in tonight's @CorkEveningEcho WoW section #tech http://www.softwareskillnet.ie/women-reboot/