Assisting in delivering a full sales solution for your company  Succeeding at sales does not require a mass tactical approach in terms of maintaining or encouraging new clients to your organisation.  In my experience most average 10 year old's could tell you the skills, tools and applications involved in how to ensure long term upward growth.  

In the case of sales, A does equal B - take care of the simple things first and the rest will come.

I recently asked a client an owner/manager of a great Dublin based business employing 17 staff, how many people are employed within his company in direct sales? and his reply was two, me and another guy - let's call the other guy John. When I quickly asked, how many calls does John make a day? the owner laughed and I interjected and said let me guess, he's an account manager!! which the owner replied with a red face eh yes how do you know?

I know because the majority of sales people if there being totally honest want to move into a perceived more meaningful or mature role, less on the cutting edge so to speak and position themselves accordingly, It is the employer's job to ensure that does not happen or at least if it does, that contingencies are put in place to ensure   new business is being won and existing clients are being well serviced and supported.

In this case John had not cold called existing clients or new prospects in over 2 years.   As the owner is struggling with cash-flow, losing about 15-20% of his small to medium clients annually and believes he is gaining new business through word of mouth or inward by-chance calls, it is clear that a more strategic, measurable sales approach needs to be engaged and fast.  By continuing to use John's approach, inevitably this is will lead to a race to the bottom.  When I delved further the owner had stated John is an old friend and the owner said he felt guilty about asking John to change the present culture, My reply was as follows:

If you don't change the culture you will lose all 17 jobs including your own and jeopardize your future and your families welfare
Change does not have to be with a stick, but by support and guidance, providing the proper environment, tools, up-skilling and mentoring, John will feel capable, fulfilled, refreshed at re-entering the sales arena and ready to make more money and deliver on expectation.
If John is not prepared to embrace change, assist in growing the business, the owner will have to decide if he is the right fit long term.
Most SME owner's are doing the job of the sales guy, credit control, HR, customer service and loads more and have little time to focus on any one area. By taking action to outsource the sales process, one of the most critical elements of the business the owner has made a positive decision to ensure success and embrace best of breed sales practices.

Here at Complete Company Solutions, we are helping him and his business to find a way back to best practice.  We take a bespoke approach to spend time to understand the issues and his needs.  We suggest and agree a tailored plan a total bespoke sales plan to suit his budget which could be as simple as 3/4 days or spread over a year depending.

Why use Complete Company Solutions

Sales outsourcing works
We provide services comparable to an industrial  wage
Very affordable and very fleixble
You as a business owner, experience best of breed sales implementation, strategy, guidance and support.