Description
Backstage Marketing helps businesses grow using video and online marketing.
Tell your friends
RECENT FACEBOOK POSTS
facebook.comBackstage Marketing
Me and my friend, Dave Smith, were chatting yesterday about copywriting. Dave will tell you it's one of my strengths. In a nutshell, copywriting is using words to sell. Sounds easy. It's not. He then asked me if it was worth his time to study copywriting. And here's what I said to him... If I had a gun to my head and had to pick ONE skill for a business owner to master ... it would be copywriting - the ability to write persuasively. Knowing how to write strong sales copy elevates everything you do. It makes blog posts more engaging. Improves response rates to your email marketing. Converts more video viewers to customers. Knowing how to write strong sales copy will even improve your face-to-face selling. As you practice the skill of copywriting, the principles will seep their way to every conversation you have with a customer. Heck, I just noticed that the way I've written this Facebook post follows many copywriting fundamentals. Back to Dave... Dave's a workaholic. And he's not much of a reader. But he's self-aware, and knows he needs some balance in his life. So, he decided to read more, and asked me if I had to pick just one or two books to get him started down the rabbit hole of copywriting, what would they be. I'll give Dave my top two. But if you have a little more life balance than Dave, I'll add three more. Below, you'll find images, in the order of my recommendation, and links to my favourite books on copywriting. Enjoy! In the meantime, if you would like to talk to me about putting my copywriting skills into action for your business, message me through FB, or call me at (519) 635-2348. P.S. For some reason, the title under each image is the same for all books. Don't know what Facebook is doing, but if you click on an image, it WILL take you to the proper place to learn more about each book.
What's Wrong With Traditional Small Business Advertising
Want to know what's wrong with traditional small business advertising? Check out this video.
7 Signs Your Old Website Design Is Costing You Sales and Needs To Be Replaced - Backstage Marketing
Is your site leaking money? Right now, your prospects are sitting on the couch … with their phone, tablet or laptop … shopping for what you offer. Without so much as shifting from one cheek to the other, they can shop and compare you against every single competitor in your area. Your site’s look and feel…its navigation structure…the code its built on…all play huge roles in turning browsers into buyers. If your website design is more than a few years old, there’s a good chance it’s leaking money and needs a makeover. Here are 7 signs your site’s appearance and design are costing you money.
5 Reasons Why Your Business Needs More Online Reviews and How To Get Them - Backstage Marketing
Business owners ... are you kidding me right now? In a survey of business owners, half of them didn't consider online reviews important to their business? The truth of the matter is, you NEED reviews ... and you need more than your competition. This article gives you 5 reasons why ... PLUS ... you can grab my FREE TOOL for getting more online reviews from your customers. Click to read the article here... http://www.backstagemarketing.net/5-reasons-why-your-business-needs-more-online-reviews-and-how-to-get-them/
Quiz
