Stop by our New Canaan Store! And visit our new store location in Fairfield at 2465 Black Rock Turnpike.  

The Athletic Shoe Factory is the ultimate athletic shoe and apparel boutique for athletes of all ages and experience. Family owned and operated, it offers the largest selection of the latest technology and elite brands, expert hands-on footwear fitting for guaranteed comfort and an intimate store setting for relaxed browsing and attentive, personal service.

Athletic Shoe Factory is a family owned and operated business established in 1978. Our stores are located in Fairfield and New Canaan CT. We offer a wide range of brands including Nike, Under Armour, Asics, Saucony, Brooks, Mizuno, New Balance, Mountain Hardware, Adidas, Merrell, Sperry, and Reef. Our brand selection is unparalleled in Fairfield County.

At Athletic Shoe Factory, we help fit men, women and children and have enjoyed serving the many generations of customers for close to forty years.

We pride ourselves in our customer service and ability to help our customers find the right product with the right fit at the right price. Athletic Shoe Factory also offers custom team ware and apparel. Stop by one of our stores ( New Canaan or Fairfield CT) any day or call us if we can help you. We would love to meet you!