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When Beauty meets the Beast and you get that perfect romance 🎣🎣 #lamsonreels #scottrods

Serious Fishing's cover photo

WEEKEND OFFER!!!!! Loop Eveotec Fly Reel in store deal only or call for details. (028 2585 0000) 8/10 Blue rrp £310 offer £250 6/8 Black rrp £290 offer £230 4/6 Blue rrp £246 offer £180 or £260 with spare Black spool.

Photos from Serious Fishing's post

The Scott Radian, Lamson Guru and SA Mastery floating combining beautifully with a fine Dollaghan trout for Andy from the Sixmilewater!

Photos from Serious Fishing's post

BANK HOLIDAY WEEKEND SALE - UP TO 50% OFF SELECTED GUIDELINE RODS & LINES + LIMITED STOCKS OF SIMMS FREESTONE WADERS (SMOKE) RRP £349 SALE PRICE £229 - ALSO CHECK OUT OUR SIMMS CLOSEOUT SALE RACK IN STORE! #seriousfishing

Flyfish Europe

Something very tasty on its way from Waterworks Lamson - Can’t wait to get our hands on some of these! #seriousfishing #waterworkslamson #flyfishing #flyreels #anticipation

Aardvark McLeod

Great opportunity for any keen Salmon anglers out there! Give them a shout for more details!

A beautiful Dollaghan caught by Stevens father in bright sunshine using a Fulling Mill Skull head tube fly and a Scientific Anglers Frequency Sink 3 Tip. Great scrap as it took right under the rod tip! #seriousfishing #flyfishing #troutfishing #dollaghan #itonlycountsonfly #itsallabouttheexperience #guideline #guidelineflyfish #scientificanglers #simms #simmswaders #costadelmar #seewhatsoutthere

New Fly Tying Materials In Stock!

Looking some fly tying gear? Call in to our showroom in Ballymena - Below Andy is taking us on a quick tour of the range. We have just stocked up on all our naturals, sythentics and flash including a wide range of hooks from Fulling Mill, Tiemco, Owner and Loop! Need advice on patterns or how to get the best from your materials? Why not call in and have a chat with him! #seriousfishing #flytying #flytyingmaterials #fullinmilluk #tiemcohooks #ownerhooks #veniard #semperfli #candfdesign #itonlycountsonfly #flytyer

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Andy was out this morning and nailed this lovely Dollaghan - Lovely looking markings on this one. Simms gear doing the business once again in the elements! #seriousfishing #flyfishing #troutfishing #dollaghan #troutflyfishing #simms #simmsfishing #simmswaders

Photos from Serious Fishing's post

We are delighted to welcome Andy McClelland to the Serious Fishing team. Andy is coming on board to work with us here in our store in Pennybridge. Not only is he an avid big fish hunter but he is also a fantastic fly tyer and all round fly fishing fanatic! Be sure to stay tuned on our social media to follow his latest fishing exploits and tips! #seriousfishing #flyfishing #itonlycountsonfly

Photos from Serious Fishing's post

Beneath the stunning looks of the Loop Classic fly reel is the ultra-modern Power Matrix Drag System. This monstrous braking system will subdue the strongest of fish in the harshest of fishing conditions. #seriousfishing #flyreels #flyfishing #looptackle #loopreels #loopflyfishing #salmonfishing #loopclassic #salmonflyfishing