This Master is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The Master’s in Digital Marketing & Social Media Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet by being able to :

- Learn how to get a better understanding of consumers
- Develop relevant brand content strategy
- Effectively and optimally use different communication channels such as mobile platforms, social networking, email and paid search
- Leverage analytics to continually optimise recommendations
- Knowing how to analyse and decode further developments and trends in companies using professions and communication.
- Trends and consumer behaviour
- History of communication and the web
- Media evolution
- Image analysis