SideRoot
Description
Environmentally friendly Swedish eyewear. Handmade from ethically sourced hardwoods and biodegradable cotton acetate. Designed in Örnsköldsvik Sweden. SideRoot began in Örnsköldsvik, a small town that sits on the High Coast in the north of Sweden.
SideRoot is a family business that started when founders Richard and Emelie decided to put their design skills to the test to deliver one of a kind designs that challenge the conventions of modern day eyewear shapes. Choosing to enter a world so dominated by plastic they decided to pursue a more natural path and made wood their material of choice.
Through dedicated research they found that current design trends in the world of wooden sunglasses was not up to scratch with most brands serving up the same templates to customers that long for originality.
Eyewear has moved on from the days of only correcting ones sight. It is now an extension of ones style, a way to engage the face in the same way we express our individuality through our clothes.
Every piece of eyewear SideRoot produces is handmade by people, not machines allowing the expression of personality to extend from maker to wearer. Their first collection consisted of four pairs of handmade wooden sunglasses combined with 1.1mm thick polarized lenses. Their next collection which is due in early 2017 will take their designs to a new level while offering wooden eyeglasses as well as wood sunglasses.
Though design is at the heart of what drives SideRoot the environment also plays an important part in shaping the companies ethos.
They plant 10 trees for every sale through their partnership with Trees for the Future which ensures the people of Sub Saharan Africa have a sustainable food source and the ability to provide food to their livestock and fuel for their fires.
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RECENT FACEBOOK POSTS
facebook.comTimeline Photos
Working on some new models...✍🏻🤔👓 . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #brand #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #newcollection #sneekpeek #örnsköldsvik #swedishdesign #norrland #bloggerstyle #bloggerfashion #instafashion #sustainablefashion #ethicalfashion #designer #designideas #ethicalstyle
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Our @emeliehaines channeling her inner Twilight 👻😘 . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #brand #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #newcollection #sneekpeek #örnsköldsvik #swedishdesign #norrland #bloggerstyle #bloggerfashion #instafashion #sustainablefashion #ethicalfashion #fashionconscious #natureshot #polarized
Trees for the Future
Question? Answered!
Round Wood Eyeglasses Prescription Frame
Holla! New blog post => https://www.sideroot.com/blogs/news/round-wood-eyeglasses-prescription-frame
Timeline Photos
Mother Nature . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #brand #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #nature #mothernature #örnsköldsvik #swedishdesign #norrland #bloggerstyle #bloggerfashion #ethicalstyle #sustainablefashion #ethicalfashion
Timeline Photos
Spring has finally woken 🌱☀️🌼 . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #picoftheday #spring #örnsköldsvik #swedishdesign #norrland #photooftheday #bloggerfashion #nature #varvsberget #hemmaplan #photography #view
Materials
Want to know what materiel's we use in our wooden sunglasses? Wonder no more! http://bit.ly/2nsOr7v
Kickstarter Backers
We have created a new page on our website to honor our wonderful Kickstarter backers. Check it out, see your name and pat yourself on the back. http://bit.ly/2n7Gsds
Timeline Photos
Suns out, shades on. ☀️ You can find us @ecosphere.se in #stockholm amongst their other #ecofriendly brands. Get down 🕺🏻 . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #brand #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #newcollection #sneekpeek #örnsköldsvik #swedishdesign #norrland #bloggerstyle #bloggerfashion #instafashion #instalikes #instastyle
Timeline Photos
Getting sticky in the kitchen cooking up some organic beeswax balm 🐝 . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #brand #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #newcollection #sneekpeek #örnsköldsvik #swedishdesign #organic #bloggerstyle #bloggerfashion #instafashion #instalikes #instastyle #organicbeeswax
Timeline Photos
We are down to the last 3 pairs of our Ebony stripe Thirteens. We have no plans to make any more so once you own them you know that you are 1/50 in the whole 🌍 that has a pair. They are currently on #sale at 30% off. Follow link in bio 😎👊🏻 . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #brand #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #newcollection #sneekpeek #örnsköldsvik #swedishdesign #discount #bloggerstyle #bloggerfashion #instafashion #instalikes #instastyle
Timeline Photos
When drawings come to life ✌🏻✍🏻 . . . . #sideroot #sweden #ecofriendly #woodsunglasses #sustainable #sunglasses #eyewearbrand #eyewear #eyewearfashion #brand #eyeweardesign #woodensunglasses #woodeyewear #shades #ss17 #ss17collection #newcollection #sneekpeek #örnsköldsvik #swedishdesign #productdesign #bloggerstyle #bloggerfashion #instafashion #kickstarter #instastyle
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