Astra is the brand name for a number of geostationary communication satellites, both individually and as a group, which are owned and operated by SES S.A., a global satellite operator based in Betzdorf, in eastern Luxembourg. The name is also used to describe the pan-European broadcasting system provided by these satellites, the channels carried on them, and even the reception equipment.At the time of the launch of the first Astra satellite, Astra 1A in 1988, the satellite's operator was known as Société Européenne des Satellites. In 2001 SES Astra, a newly formed subsidiary of SES, operated the Astra satellites and in September 2011, SES Astra was consolidated back into the parent company, which by this time also operated other satellite families such as AMC, and NSS.Astra satellites broadcast 2,600 digital television channels (675 in high definition) via five main satellite orbital positions to households across Europe and North Africa. The satellites have been instrumental in the establishment of satellite TV and the introduction of digital TV, HDTV, 3D TV, and HbbTV in Europe.