EBFI provides a master class and consulting service to organisations on employer branding best practice.  EBFI will share knowledge of employer branding that is built on people management and classical marketing strategies that would enable organisation to gain a competitive advantage.

EBFI designs a framework for organisation that would help employees develop their personal and organisational skills, knowledge, and abilities e.g. training, career development, performance management and development - these are the cores of human resources development.

EBFI adepts at helping clients understand and solve their challenges efficiently and cost effectively.

At EBFI, what makes us unique as a consulting firm is our value of integrity because we take actions which benefit the larger whole.

For EBFI to achieve the result of knowledge - sharing of employer branding, it recognises that leadership is the driving force of an organisation. At this juncture, EBFI will work hand in hand with organisational leaders whose direct influence is an advantage to implementing strategies in organisation. Leaders play diverse roles set by the organisation, therefore, EBFI tailor - made each leadership style that suits different situation in daily management of employee's task, and how leaders can communicate their goal effectively and clearly to employees.

EBFI vision is to share knowledge of how companies can position their image to the local job seekers and to highlight what makes an employer a brand. In addition, EBFI intends to use the strength of social media to make conversations, listen to those conversations that will lead to building connections, relationships, and trust, which ultimately leads to sales which is the purpose for which organisation is to achieve.