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Real Insights

Unit 5 Carrigaline Industrial Estate, Carrigaline, Ireland
Market Research Consultant



A market research agency delivering insight to unlock growth.
Insights / Intelligence / Ideas
Visit us @ or call +353-21-4374240 We are market research experts and business mentors. We use our strong background in research, consulting and mentoring to help clients validate a market opportunity, making the most of the opportunity and avoiding unknown problems and pitfalls.

One of our core areas of expertise is in the area of feasibility studies. We provide strong, research-based market entry strategies for new and growing businesses.

As a ‘full-service’ market research agency and consumer insights agency we offer expertise in all of the tried-and-tested research methods that you would expect: surveys, focus groups, depth interviews, etc. from design and fieldwork delivery through to analysis, interpretation and reporting / action planning.

Uniquely, we utilise market intelligence to its fullest, matching it with a deep understanding of our client’s own business, to develop a sound and actionable market entry strategy, whether this be to new areas of business or to new, geographic export markets.

'The work that Colette did was excellent, the project was a great success for Promed and has led to Promed launching a completely new and differentiated package for Primary Care medical practices called Promed Advance.' MD, Promed

So whether you’ve got a new business idea and you’re wondering if it has legs or if you’re an established business looking to unlock new opportunities or solve a business issue we’re the right people for you!

Let's Talk > Email: or call +353-21-4374240


There are two harsh truths for startups: 1: Until you have users, you don’t have a product. 2: Until they’re paying you, you don’t have a business Great blogpost from Des Traynor @ Intercom

This is just great - full of practical advice & step by step guides for start-ups but a lot of it could be applied to any business! Loved Des Traynors talk at the Web Summit & this is even better! Happy Reading!

Great short video on key consumer trends for 2018 & where opps are for brands particularly to find new shoppers! via @K_Worldpanel #trends #ci #mrx #retail #predictions

Very interesting move: UK supermarket chain Sainsbury's has bought the Nectar loyalty programme and related assets from Canadian analytics company Aimia for £60 million. Sainsbury's was a founding partner of the Nectar scheme when was it launched in 2002, replacing its own loyalty card with a system that allows shoppers to gain rewards from a number of retailers and brands. Now, the supermarket group is bringing loyalty back in-house, in a move that will see it acquire large amounts of customer data.

The marketing industry has been talking about disruption for years, but 2018 is looking like a year for rearranging the decks via

Very interesting development: Nielsen to start measuring UK ad performance on @YouTube's mobile app

This might be of interest to you or somebody you know - the fundamentals from market validation through to good old fashioned research with those who can give you a proper steer on where things are at....... Thanks DC & all the gang at Republic of Work for the opportunity!

Given the time of year, no time like the present to start thinking about the opportunities that await in 2018 - a piece I wrote for Fora around 'future proofing your business for 2018 & beyond! #business #newmarkets

Very timely piece in today’s Examiner on supports & funding available to businesses to take advantage of the opportunities #Brexit presents - thanks to Joe Dermody for the piece & Susie & Maria @ Springboard PR for getting us out there 💫

HOWEVER, plenty of opportunities alongside the risks! #Brexit

Great day ahead with @EI_NewFrontiers founders @theLINCDublin #marketvalidation #mrx #ci #concepttesting #entrepreneurs #data #biz #ei 🚀


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