The Ale Project is a taproom featuring carefully curated, seasonally suitable beers paired with a food menu with artisanal bread as the centerpiece We are pleased to announce the opening of “The Ale Project”, the first craft beer focused taproom in Kowloon. We are located on Hak Po Street in Mongkok, a short stroll from the bustling ladies market. The Project’s main aim is to bring beer appreciation to a whole new level of sophistication and create a new kind of eating and drinking experience around it that is unique to Hong Kong.
TAP is founded by a group of self-proclaimed beer geeks that include certified beer judges, professional brewers, advanced homebrewers and beer dispensing specialists. Our beer list features a well-balanced and diverse variety of carefully curated and seasonally suitable beers. We pour an extensive selection of fresh, local brews including the full selection from Young Master Ales and select imports that have been treated with the highest standards of care during transportation and storage. We have also invested in the most advanced beer dispensing system in town, allowing us to store and pour beer in the best condition possible, just as the brewers intended. Besides beer, we will bring interesting new drink options like cold brew coffee on a nitro-tap, a small but interesting selection of biodynamic wine, all natural sake, locally made spiced rice wine and other seasonal specials.
The foundation of our food menu is locally hand-made artisanal bread. Bread has been inextricably linked with beer since the beginning of civilization with the same combination of cereal, yeast and water underpinning them both. We have partnered with Gregoire Michaud’s bakery Bread Elements and extensively use his sourdough based breads. Our selection includes a very special “beer bread” made with fermented malted barley and designed exclusively for us. We serve small “bread bites” with a changing selection of toppings, hearty sandwiches and other interesting nibbles to complement the drinks we pour. Just like our drinks, many of the food menu items feature ingredients and cooking techniques inspired by what’s around us in Hong Kong.
RECENT FACEBOOK POSTSfacebook.com
Photos from TAP - The Ale Project's post
#LengLuiIPA #靚女 is on tap at TAP! Come try this amazingly fresh juicy #IPA made by #YoungMaster right now! #好靚女呀 #LengLuiOnTap
Even it is rainy day at Tong Chong Street, Cheese things paring with Beer can be cheer you up!! CHEERS~
We enjoyed hosting Beertopia crew to celebrate their 5th anniversary. Thanks all for coming to the party!
Just how much we love beer =) #BeautifulHops #鍾意到入肉
Photos from TAP - The Ale Project's post
We will be closed to public from 5pm till closing time for #Beertopia #5thYearAnniversary tomorrow (21st) ! As for all the #RSVP customers tomorrow, we are offering a special set of #StirFriedBeefSandwich with a pint of local beer at a discounted price of $145! Let's roll, #MKStyle tomorrow!
#TCSMarket is closed today due to Amber rain. See you guys next week!
#AddOil #CoffeeStout from #YoungMaster is now pouring at TAP!!! Come try asap!
Beautiful day in Seoul. #CraftBeer #TheAleProject #Mongkok #CraftbeerHK
Hi all, the Deschutes lunch is cancelled but we will have the food set availsble in limited portions! Please come have a try =)
Coaster Magazine - Committed to Beer
Thanks everyone who came last night, hope you all had fun! You can all check out the photos from last night here =) Congrats again to #CoasterMagazine, the magazine looks awesome! #StreetParty #MagazineLaunchParty #MKParty
4月2日我地搞個 #Deschutes 既配野食午餐，得閒又有興趣就報名啦! Deschutes, the awesome craft brewery from Oregon, is launching its beers in Hong Kong! TAP will host a beer pairing lunch on 2nd April (SAT) to celebrate, with staff from Deschutes guiding us through the tasting! Set Tasting Menu: 1. Beer Battered Garoupa with Lemon Tartar Sauce Pair with Deschutes Chainbreaker White IPA 5.6%abv 50IBU 2. Japanese Style Slow-cooked Beef Cheek on Rice Burger Bun Pair with Deschutes Red Chair Northwest Pale Ale 6.2%abv 60IBU 3. Oyster & Gritz Pair with Deschutes Black Butte Porter 5.2%abv 30IBU 4. 3 House Butters on Toast - Raspberry Butter - Soy Caramel - Raisin Butter Pair with Deschutes The Abyss Imperial Stout 11%abv 68IBU Price: $380 Seats: 30 Time: 1 - 4 pm Contact us through email - firstname.lastname@example.org to book a seat! Cheers! #BeerPairingLunch #DeschutesBrewery #SaturdayAfternoon #HangingOutOnSaturday
Young Master Ales
We're launching #YoungMaster #TaiSui Batch no.2 ON TAP tonight as well. Double happiness together with #CoasterMagazineLaunch tonight!!! #TaiSuiOnTap #SourdoughBeer #BarrelAged