The #1 sneaker and lifestyle store in the Midwest. Located at 113 W. Michigan Ave, in Ypsilanti, MI. Follow us on Social Media by searching Puffer Reds.  Puffer Reds is the premiere sneaker and apparel boutique of the Metro Detroit area. The store is a one-stop shopping center for the fashion conscious consumer who desire style and quality brands from the leading fashion aficionados. Located in the historic Downtown Ypsilanti District, Puffer Reds has over a three decade commitment to offering premium-level streetwear brands and the most exclusive sneaker releases, making it a mainstay in the Midwest urban fashion boutique world.

Established in December 1979, by Eric Williams, it has become a well-known entertainment destination for celebrities, musicians and athletes alike. When it first opened nearly 30 years ago, the store was a place to find the latest hip-hop, R&B and jazz music albums. Eric’s vision, with the help of his co-owner wife, Tandra Williams, in understanding the impact of the music and fashion industries and the demand for brands reflecting the culture and lifestyles of both, Puffer Reds has grown from a small record shop into one of the finest shopping destinations for the conscious consumer.

Puffer Reds brand is one dedicated to hard-to-find brands and exclusive releases ranging from Nike quickstrikes, Adidas Originals exclusives, Jordan Retro shoes and New Era limited-edition caps as well as countless other brand exclusive releases.  

The company has committed itself to a culture of demanding great customer service and staying true to the customers in its market. Operating as a family-owned small business for over 35 years, we’ve stayed true to our roots and dedicated to the community that supports independent stores like ours. By continuing to have an ear to the streets and pledging a commitment to the community, Puffer Reds will maintain its premium level status as many Southeast Michigan area stores have come and gone over the years.