adidas Consortium Adistar Comp A//D Now available http://bit.ly/2xT0H7C

adidas Consortium Twinstrike A//D Now available http://bit.ly/2xTxhX5

adidas Originals EQT Support 93/17 || White/Black Now available bit.ly/2wZp9mR

adidas Ultra Boost 3.0 || Triple Grey & Trace Khaki Now available bit.ly/2xnkIlI

Before the spread of the internet, collaboration was different. Information was exchanged gradually, scenes and subcultures grew slowly and often remained confined to their cities. The original sneaker retailers formed at the heart of these subcultures and did more than simply sell shoes. They became meeting points; places for style, art, music, and urban culture to collide. Together, Alife and Starcow present a suede Gazelle and leather Stan Smith. Two style staples stripped right back to the basics made of quality materials, clean design, and low-key detailing. Now available http://bit.ly/2gNrr1A

ALIFE® COLLEGIATE LONG SLEEVE T-SHIRT http://bit.ly/2p3rw4x

New Box Logo Tees http://bit.ly/2nxUdGv

A.R.C. CHAMPION REVERSE WEAVE PULLOVER HOODIE & SWEATPANT http://alife.nyc

In homage to one of the greatest songs of all time, Alife® releases our House of Pain™ hooded sweatshirt. 1992 when Jump Around hit the airwaves, the youth goes wild! The song remains on heavy rotation at almost any sporting event happening today. All proceeds from this project will be donated to the Cystic Fibrosis Foundation as MC Everlast’s daughter was diagnosed at an early age with the disease. http://alife.nyc

New Product Update at http://alife.nyc

ALIFE® x REEBOK CLASSICS® "NY, NY" PHASE 1 PRO EDITION Paying homage to New York City, the Alife® Phase 1 Pro “NY, NY” Edition are fabricated from premium leathers emblazoned with Alife® branding, NY branding on each heel and a subtly positioned, “BAKED OUT IN NEW YORK CITY ©2016” screen print. Now available in-store and at http://alife.nyc