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Momma Goldberg's Deli Muscle Shoals

1500 Woodward Ave, Muscle Shoals, United States
Restaurant

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Momma Goldberg’s Deli opened in 1976 in Auburn, AL. We have been serving in the Southeast ever since.  
Momma Goldberg’s Deli opened in 1976 in Auburn, a college town in Southeastern Alabama. The original location still operates on the corner of Magnolia Avenue and Donahue Drive, making it the oldest independently-owned restaurant in the city.For more than 37 years, Momma Goldberg’s has proven to be a successful player in the fast-casual dining market. Vast arrays of customers have grown accustomed to our delicious food and a relaxed, sociable atmosphere. The “old school” deli theme allows customers to create their own sandwiches and salads as well as choose from the appetizing specialty menu. All sandwiches, soups, and salads are made with the freshest ingredients, ensuring a high-quality dining experience. Momma Goldberg’s has always been a family business. Founder Don DeMent was always a hands-on operator and his can-do attitude started with himself, and often spread to include his family. In 2007, when the phone rang and the gentleman on the other end had an interesting inquiry, it was Don’s son Jason who first took the call. Jason spoke with the enthusiastic Hal Craig for several minutes before going to get Don. Jason told Don the Auburn graduate on the phone wanted to discuss the possibility of franchising.“Tell him I’m too old to work that hard and I’m not interested,” Don said. Jason returned to the phone call and after chatting with Hal for several more minutes, he passed the phone to Don telling him he would have to be the one to say no. Persistence and passion paid off in the end, and Don agreed to think about it. Next, it was Don’s turn to make a phone call. For years he and his nephew Keith Schilleci, who worked at Magnolia during his time in college, had talked about working together again. He asked Keith if he would be willing to take a leap of faith, work harder than he has ever worked and become the president of Momma G’s Inc. Keith accepted and in April 2007, the second Auburn location was opened on Thach Avenue. By December 2007, the first franchise opened in Homewood, Ala., under the direction of Hal Craig, Scott Dean and Justin Edwards. Today the calls keep coming and Momma’s family continues to grow. Momma Goldberg's Deli Muscle Shoals, AL will be the 30th franchise opened. The Momma Goldberg's Deli tradition will live on right here in The Shoals.


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Love runs in the family at #MommaGs! #HappyMothersDay from one mother to another.

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Ain't no love like your #MommasLove. #HappyMothersDay to all the classic #Moms out there.

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It's nacho normal nachos. Celebrate #CincoDeMayo Momma's way!

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#MommaGs is excited to support Reach Out and Read-Alabama and the "Grand Pediatric Pentathalon" at the Alabama Chapter - American Academy of Pediatrics annual conference. Find out more here: http://bit.ly/2qyAeET

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#MommaGs is excited to support Reach Out and Read-Alabama and the "Grand Pediatric Pentathalon" at the Alabama Chapter - American Academy of Pediatrics annual conference. Find out more here: http://bit.ly/2qyAeET

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You've never had a #FamousMommasLove like this. Try a grilled wrap today!

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Try a cool, refreshing key lime pie for desert. Yuuummmmmm!

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Momma's been makin' memories since 1976. Remember that time when...

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You can always get Momma on the redline for your catering needs. Office meetings. Team gatherings. Presentations and events. Call us!

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You've never had a #FamousMommasLove like this. Try a grilled wrap today!

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Momma's been makin' memories since 1976. Remember that time when...

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