The area's first discount eyewear boutique!
   The Optical Outlet is a new concept in selling eyewear.  Our family has owned and operated over 15 optical retail stores for more than 30 years.  Between the two of us we have a combined almost 50 years optical experience.  About 2 years ago, we decided to create a store where customers felt comfortable about price AND selection.  We wanted to create an atmosphere where the customer didn’t feel pressured into buying expensive eyewear.  We understood that in today’s economy people were looking for the best deal.  However they were also looking for quality and exceptional customer service.  This combination is hard to find.  In order to make this concept work, we needed a venue where our overhead was low.  We knew that if we could eliminate the high cost of operating business, we could pass those savings on to our customers.  However, we could still thrive as a player in a very competitive industry.  We tested this new concept at Rice’s Market in New Hope.  Our rent was minimal; our cost of doing business was minimal; and our ability to satisfy our customers was evident.  Within 2 years we realized that this concept worked.  Therefore, we decided to look for another location.  We needed a location where we could service our customers’ needs more than just 2 mornings a week.  Hollyberry Square in Lahaska met all of our needs.  Customers are sure to find a pair of eyeglasses that suits your optical, fashion, and financial demands.  We look forward to continued success at both locations, and cannot wait to keep adding to our optical family!

HOW CAN WE DO IT???

   Buying power doesn't just happen.  It develops over time with trust and good business values.  We have the ability to acquire the best frames and lenses offered by some of the best distributors in the industry.  Because we pay our bills on time, we have built a trusting relationship amongst our suppliers, which allows us to get the best products for the lowest prices.  However, most designer manufacturers control the retail price of the frames they sell.  Retailers must charge no less than a certain price in order to continue selling their product.  Lens manufacturing companies, on the other hand, do not control the retail prices of their lenses.  We purchase premium lenses in volume, and prepare them in our very own surfacing lab.  The profit in the frames, along with our very low overhead, allows us to slash the cost of your prescription eyewear by 30-50% less than what you are paying at other optical retailers.

OUR FRAMES SELECTION

   We have an unbelievable selection of frames in every price range.  All of our frames are current and come with a 1 year manufacturer warranty.  We are constantly listening to our customer requests, and we always try to satisfy their inner fashion desires.  If you see a frame in another optical store, please give us a call before you make a purchase.  Chances are very good that we can get that same model, and package your glasses for 30-50% less.  Below are just some of the designer brands we carry.