See what all the buzz is all about: Stop in store to discover the next big things in beauty at your new go-to spot for new and trending products. At your Sephora inside JCPenney. #SephoraInJCP

See what’s new and trending in skincare: Stop by to discover sought-after solutions with innovative formulas you’ll only find here. Plus, take home a free sample while supplies last. #SephoraInJCP Saturday & Sunday, April 14-15 from 12-5 PM only at your Sephora inside JCPenney.

Swatch your heart out: Stop in store to see what’s new, now, and next in palettes. At your Sephora inside JCPenney. #SephoraInJCP

Learn how to get an iridescent eye look with the new and trending Mermaid Collection only at your Sephora inside JCPenney. Plus, take home a free sample while supplies last. #SephoraInJCP Saturday, April 7, 12-5 PM

Meet beauty that’s worth the buzz: Stop by and discover the hottest makeup, skincare, and more—only at your Sephora inside JCPenney. Plus, take home a free sample while supplies last. #SephoraInJCP Saturday, March 31 from 12-5 PM

Worth the hype? Stop in to test it, swatch it, and see for yourself at your new go-to spot for beauty that’s worth the buzz. Only at your Sephora inside JCPenney. #SephoraInJCP

Learn how to take your everyday eye look to the next level Saturday, March 24 from 12-5 PM at with the new and trending Soft Glam palette. Take home a free sample while supplies last. #SephoraInJCP

It’s your time to sparkle: Pop in for a FREE, 15-minute Mini Makeover at the Beauty Studio and glow all out in no time. #SephoraInJCP

Learn how to get flawless fast with a makeover featuring the new and trending Ultra HD Perfector. Take home a free sample—while supplies last. #SephoraInJCP Saturday, March 17 from 12-5 PM at .

Light up lips with a FREE Mini Makeover at the Beauty Studio. No appointment needed—just swipe on and shine. #SephoraInJCP

Illuminate eyes with a sweep of shimmer in a FREE Mini Makeover at the Beauty Studio. #SephoraInJCP

Learn how to get lashes that are out of this world Saturday, March 3 from 12-5 PM at with a free makeover featuring the new BADgal BANG! mascara. Take home a complimentary sample — while supplies last. #SephoraInJCP