Devices don't buy things, people do. Adelphic is a mobile and cross-channel programmatic advertising platform connecting brands to consumers and enabling meaningful engagement with individual people. With Adelphic, marketers can influence consumer behavior in real time, maximizing the return on their mobile investment.
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Mobile Marketing | Real-Time Banter | Neustar | Adelphic
Check out the latest edition of our series, Real-Time Banter, featuring an interview between Jennifer Lum and Neustar's Jayne Babine: http://www.adelphic.com/2016/04/real-time-banter-adelphic-and-neustar-discuss-mobile-marketing/
The A-tag shows up everywhere! Team NYC starts its outing at FatCat!
2016 is off to a terrific start! To celebrate, the A-team has outings today in every city with Adelphic offices. Team EMEA is looking good in London! Cheers!
Ad Fraud | Advertising Age | Adelphic
A great article from AdAge about the complexities of ad fraud, featuring insights from our VP of Product, Yael Avidan. http://www.adelphic.com/2016/04/can-cash-back-for-ad-fraud-make-brands-trust-the-web-again/
Photos from Adelphic Mobile's post
The A-Team went out to celebrate the incredible weather with some rooftop cocktails!
Ad Serving | Facebook | Atlas | DSP | Adelphic
Our CEO, Michael Collins, spoke with The Information about Facebook's decision to pull its bidding software, and what that might mean for brands: http://www.adelphic.com/2016/03/facebook-pulls-plug-on-ad-serving-software/
Internet of Things | cross-device | Adelphic
How can you become an IoT Innovator? See what our co-founder Jennifer Lum has to say in her latest piece for MediaPost: http://www.adelphic.com/2016/02/time-to-be-an-internet-of-things-innovator/
Check out our latest edition of Real-Time Banter, featuring an interview with Marco Bertozzi, CEO of Global Performance Marketing for Starcom Mediavest Group, previously President, Global Clients at VivaKi: http://www.adelphic.com/2016/02/real-time-banter-adelphic-and-vivaki-discuss-mobile-programmatic-advertising/
Mobile Advertising | Case Study | Adelphic | Cadreon | BMW
How did Cadreon use our platform to increase foot traffic to BMW dealerships by 26.5 percent? Check out our latest case study to find out: http://www.adelphic.com/2016/01/case-study-adelphic-cadreon-and-factual-drive-26-5-lift-in-bmw-dealership-visits-through-mobile-advertising/
What do marketers need to understand about cross-device advertising reach and accuracy in 2016? See insights from our co-founder, Jennifer Lum, in this piece from AdExchanger: http://www.adelphic.com/2016/01/what-marketers-need-to-understand-about-cross-device-advertising-reach-and-accuracy/
Cross-Device Advertising | AdExchanger | Adelphic
See what our co-founder, Jennifer Lum, has to say about cross-device in 2016 in this great piece from MediaPost: http://www.adelphic.com/2016/01/the-cross-device-advertising-conundrum-of-2016/
Mobile Advertising | Factual | Real-Time Banter | Adelphic
The latest edition of Real-Time Banter is out, featuring an interview between Gil Elbaz of Factual and Jennifer Lum of Adelphic: http://www.adelphic.com/2016/01/real-time-banter-adelphic-discusses-mobile-advertising-data-with-factual/