Pure Bridal brings a high-end boutique experience at a realistic price. Our consultants are professional stylists dedicated to helping you find the perfect wedding attire, regardless of your body shape or size!         Mixing the old with the new is what sets this Iowa bridal shop apart from the rest. With a beautiful selection of brand new wedding gowns and a unique collection of antique décor, sisters Kayse Carter and Rita Gartin have created the ideal space for brides to find the gown that makes them feel beautiful. The large mirrors, spacious fitting rooms, and comfortable seating areas add to the aesthetic of the shop and create a cozy but roomy environment that makes each appointment enjoyable.

        Keeping the Iowa bride in mind is a priority at Pure Bridal. Dresses are available in sizes 2-30 and are offered at comparably affordable prices. With a variety of designers, most dresses are available in multiple colors and can even be customized to make the dress perfect for each bride.

       Bridal gowns are not the only things to be found at Pure Bridal. They also offer a range of bridesmaid and mother-of-the-bride dresses, as well as a wall of beautiful jewelry, accessories, and shoes. A multitude of veils, headpieces, and belts are also available as a way for brides to customize their look. Don’t forget the entire wall of little black dresses and an assortment of tuxedos!

       Garment design and construction are also a concern for the owners of the shop. With Kayse’s apparel design degree and Rita’s interior design degree, it’s no wonder these sisters went into business together to create this bridal oasis. Their impeccable attention to proper design and immaculate details has allowed them to select items that will impress their brides. They have chosen a selection of gowns that are flattering and unique. Brides can immerse themselves in beading, lace, organza, and crystals. There are ornate gowns and simpler gowns, ball gowns and fit and flare styles, extravagant details and understated elements. Whichever elements you choose, you’ll be assured by the fact that each gown has been hand-selected based on its quality and design.

       Appointments at Pure Bridal are also a pleasurable experience. Kayse and Rita, along with their other consultants, are there to help you pull dresses based on your style preferences and what will flatter your body. They are experts in fit, style, and accessories for your special day. The shop offers family sized fitting rooms for private appointments, or a spacious salon floor with room for all your shopping guests. Either way, the focus is on giving the bride and her guests a memorable experience.

       Although their focus is on the bride’s look, they can offer connections to their favorite Ames area vendors. Because Kayse and Rita are native to the area they have ties with many local businesses, which gives them the perfect opportunity to help with other aspects of the wedding.