Chivas Regal
Description
Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, which is part of Pernod Ricard. Chivas Regal traces its roots back to 1801. Chivas Regal's home is Strathisla distillery at Keith, Moray in Speyside, Scotland, the oldest operating Highland distillery, which was founded in 1786.It is the market-leading scotch whisky 12 years and above in Europe and Asia Pacific. Chivas Regal sales grew by 61% between 2002 and 2008. In global terms, Chivas Regal recorded volume sales of 4.9 million nine litre cases in 2012 and 2013 but sales have decreased steadily since, dropping to 4.4 million cases in 2015.Chivas Regal lineChivas Regal 12: Blended from whiskies matured for at least 12 years.The Chivas Brothers' Blend: Launched in 2012 as a Duty Free exclusive. This new blend pays tribute to the pioneering art of blending and the Chivas house style, with a predominance of Speyside malts, in particular Strathisla and Longmorn.Chivas Regal Extra: a new no-age-statement expression with a higher proportion of sherry casks and priced between the 12- and 18-year-old expressions.Chivas Regal 18: Blended from more than 20 single malt Scotch whiskies, matured for at least 18 years. Winner of multiple Gold awards at the International Wine & Spirits Competition and the San Francisco World Spirits Competition.Chivas Regal 25: Created using whiskies aged at least 25 years; available only in limited quantities with a retail price of c$300.Chivas Regal The Icon: Blended from whiskies matured for at least 25 years. Launched in 2015 initially as a Dubai Travel Retail exclusive. This blend is sold in a hand-blown Dartington Crystal decanter crafted from green glass.