When the beach aesthetic spills into your casual wear... This season's Asics deviates from the colourways seen previously at our store, offering a refreshing take on our Priory patients' favourite silhouettes. Optimum comfort and crisp clean detailing, the Gel Lyte series has been 'running' as long as The Simpsons. To view the full collection head over to our website, and if you want to see what this comfort craze is all about, make a special visit to our store. #thepriory #asics #asicsgellyte #comfort #SS18

The OG's of the running game, Asics return this season with the same comfort you have all become dependant on, but with new colourways. Freshening up your SS18 outfits with these brighter coloured details, this season's range of Asics help you take on the light side and the dark side. Head over to the website or pop in-store to see both sides of the spectrum. #thepriory #asics #asicsgellyte #chooseyourcolour #ss18

Your eyes do not deceive you, they are actually floating... well not really, the only magic going on here is the superior comfort in these new Asics. I know I sound like a really bad infomercial but Gel Lyte's are what you call, the dogs b*llocks when it comes to comfort. They won't make you float but you'll definitely feel like you are. #thepriory #asics #asicsgellyte #runners #magic #SS18

TGIF! Can't wait to have one of these tomorrow or maybe even today! Our new fave! Cherry Bakewell Gin! #Priorybar #Priorycafe #Victoriamill #Cherrybakewell #bakewellgin #Gin #Kilner #Cake #Bridlington #TGIF #GinTime

As mentioned in the last post, Norse Projects have provided us with an alternative branding detail, showcased here with the Multi N logo. Without straying to far away from the core essence of the brand's clean designs, the brand have kept it simple and to the standard of quality that their products feature. To view the classic silhouettes and a few new takes on your favourite wardrobe staples, head over to the website or make a visit to our store - you won't be disappointed. #thepriory #norseprojects #scandinavianstyle #multin #sweatshirt #wardrobestaples #SS18

As a brand, Norse Projects prides itself on the idea of less is more, focusing on the quality and cut, as opposed to intricate designs. This also meant that their collection has typically featured subtle branding, as opposed to the 'in your face' designs seen from most brands. However, when the brand decides to incorporate their branding in a more obvious way, they manage to execute in true Norse Projects fashion. As seen here on the Niels Multi N Logo T-Shirt... embroidered and crisp, this branding provides a nice and simple way to showcase the brand you're wearing. #thepriory #norseprojects #nielstshirt #multin #lavender #scandinavianstyle #SS18

As explained in the last post, Norse Projects have managed to execute their branding to highest quality, offering an intricate alternative to the subtle branding usually seen on their products. Although the branding has a new variant, the cut and quality of each item hasn't changed, as they've kept the qualities that everyone loves from the brand. Head over to the website or visit our store to view this season's new wardrobe staples and a few new takes on classic silhouettes. #thepriory #norseporjects #scandinavianstyle #multin #sweatshirt #SS18

Norse Projects' has been an integral part of the development of our Priory patients' wardrobe upgrades. With an array of clean staples, the brand have managed to redefine the perception on your minimalistic pieces... simplicity has never been so important. To view the full SS18 collection, head over to our website or pop in-store to see what all the fuss is about. #thepriory #norseprojects #scandinavianstyle #cleancut #wardrobestaples #SS18

Now you've seen a couple of the new styles that have joined the collection at our store, it's time to showcase the beauty of these timeless classics. A leather upper in a hazelnut colourway that is sure to age well, supplying reliable durability without sacrificing the all important comfort factor. SS18 displays the meeting of the new and the old... Pop in-store or check out the website to view these products in all their glory. #thepriory #mephisto #rainbow #leather #oregon #suede #nubuck #SS18

Mephisto has been adopted by our locals and online Priory patients with open arms, with a refined design and optimum comfort being the vital selling points. This season sees an unconventional colourway seep through the ranks, as this red piece provides that 'showstopper' factor. Head over to the website or pop in-store to see the rest of the new styles and some of our regular visitors. #thepriory #mephisto #rainbow #oregon #nubuck #leather #suede #SS18

A neutral colourway that offers a lighter hue to our more commonly featured Rainbow's such as the dark brown suedes and the leather option. Offering a softer handle that maintains the rugged durability of leather, the Chestnut Oregon's fit the bill for all seasons. #thepriory #mephisto #rainbow #oregon #nubuck #suede #leather #SS18

German powerhouse Puma spawned from an unlikely rival with the owner, Rudolf Dassler and his brother Adolf Dassler. With both brothers succeeding with their respective brands, Puma managed to deviate from the unique style of Adidas and create their own aesthetic. From this, the iconic stripe and minimal detailing designs have been adopted in various generations... solidifying their spot in the circle of elite footwear producers. Head over to the website or pop in-store to view the full collection including their infamous Suede's and their original silhouette. #thepriory #puma #pumasuede