Description
Informative-promotional campaign organized in 2014-2017.The aim is spreading knowledge on exceptional taste of European bicolored apples. The program is planned as a coherent set of information and promotion activities. Its primary objective is widening the knowledge of the unique qualities of the European bicolored apples. Activities will be executed at two markets: China and the United Arab Emirates (UAE).
The program is dedicated to three target groups – the main group includes managers, traders, representatives of distribution companies and sales networks, the intermediate group includes consumers, the support group includes administration, opinion leaders and media. The most important of all is going to establish direct relations with managers and merchants by participating in the international fairs and exhibitions, trade missions, conferences and meetings. Planned marketing efforts such as advertising and PR aim to promote European bicolored apples, creating a positive image of the target markets, which in turn will increase awareness and positive consumer attitudes.
Planned marketing efforts such as advertising and PR aim to promote European bicolored apples, creating a positive image of the target markets, which in turn will increase awareness and positive consumer attitudes.
Tell your friends
RECENT FACEBOOK POSTS
facebook.comTimeline Photos
Let us recommend you a salad with grilled chicken breast, grapes, spinach, gorgonzola cheese and sweet and sour apples. Enjoy!
Timeline Photos
Did you know that each of the different varieties of bicolored apples, including Gala, Red Jonaprince, Golden Delicious, Idared, Champion, Ligol, Jonagored, Najdared or Gloster, has its own specific taste, skin color and flesh?
Timeline Photos
Eid Mubarak
Timeline Photos
In June, young apple trees grow rapidly. After two years from plantation, young apple trees will be able to produce their first fruits.
Timeline Photos
Did you know that cold nights and warm days are what make our apples unique sweet and sour taste?
Timeline Photos
In June, in the apple orchards, we use fruit thinning techniques. Appropriate fruits distance will improve its size and a blush.
Timeline Photos
Ramadan Kareem
Timeline Photos
In May, apples orchards fill the air with aroma of the blossom apple trees. Do you know that scent? The aroma of the apple flower is often an ingredient of perfumes. During spring, our orchards are really phenomenal.
Timeline Photos
What do you think about adding to an apple pie sweet and sour bicolored apples? Just try it!
Timeline Photos
If May is dry, we water the apple trees. It is especially important for young apple trees planted during the spring.
Timeline Photos
Have you ever tried apple crumble? Don't confuse it with apple pie. Add to the crumble a sweet sour European apple and serve it hot, with vanilla ice cream on the top. Enjoy!
Timeline Photos
In May apple trees are covered with flowers. This month, apple orchards are especially beautiful.
Quiz
