Food/beverages
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The OmoAlata (McPeppers) brand is a local Nigerian food manufacturing brand focused on the sale of processed indigenous soups, spices and peppers. The name "OmoAlata" literally means "Son / Daughter of a Pepper Seller". It also connotes the native name given to local street-wise kids from the Yoruba tribe in Nigeria. It is also used to depict someone hip but in a local or native way. The brand wishes to use this as a means of showing its closeness to the Nigerian people and culture and also use all these components to achieve the most brilliant and resilient brand identity which will stand the test of time globally.
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