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Alberto Baccari is an independent communication brand strategy agency based in New York City and Milan, working with some of the best talents.
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ART DIRECTOR WANTED We’re searching for an Art Director that loves making beautiful things and with at least two (2) years of experience in the field. With a good knowledge of the Adobe Suite, focused on branding and printing production (abilities in video making & web expertise are greatly appreciated optionals). Send us your CV, portfolio and three (3) reasons why we should hire you to: r.hernandez@albertobaccari.com CERCASI ART DIRECTOR Stiamo cercando un Art Director con almeno due (2) anni d’esperienza e che ama fare delle belle cose. Con un’ottima conoscenza e padronanza della Suite di Adobe, specializzato nel branding e produzione stampa (saranno apprezzate anche video e web expertise). Mandaci una mail col tuo CV, portfolio e tre (3) motivi per i quali dovremmo assumerti alla mail: r.hernandez@albertobaccari.com
L'Uomo Vogue Cuba
ONE MONTH IN CUBA Gorgoni is a world renown photo-journalist and a great photographer of artists since the late 60’s. He was a good friend of Cuba and yet he did not know a thing about fashion. So I thought to propose to L’Uomo Vogue a “Fashion trip to Cuba”. Tommaso Basilio, back then the editor, liked the idea. And so, we left. It was 1992, and from Italy Tommaso sent to us a very young Stefano Tonchi full of dresses and accessories. Armani, Versace, Ferré, etc, etc. In Cuba it was the “periodo especial” a special moment in history when the Soviet Union left the island and it progressed into a state of disintegration. There was very little of anything in the markets. No food in the restaurants. No gasoline. Nothing to be sold in the stores. No lights in some parts of Havana. There are a lot of stories I could tell you. Even about when all of our hyper expensive dresses were stolen and the very next morning everything was sent back, because of a convincing call from the local police. But what I want to share with you now is about the crazy idea to go and interview Fidel Castro. I was bothering Gianfranco with this silly idea, till one day he came back in the hotel saying that maybe he could squeeze in a delegation of Italian Communist party honoring Fidel with a sculpture by Arnaldo Pomodoro. One night, around 1:30 am, we had been given an alert that the delegation received a “go” from the presidential palace. A lot of people. Mr. Cossutta himself. The sculpture. Journalists from all the national newspapers, television anchor men and women, photographers all fitting into several mini vans. Gianfranco was able to sneak inside and he pulled me in. Bumper to bumper, throughout the dark night, we arrived before a huge gate enclosing a tropical palace. In a second we were all surrounded by huge dudes in uniforms. Mr. Castro's personal bodyguards. Everybody out of the vans. Some of the delegates walked up the wide palace stairs. Slowly, everybody was checked in, but one. Me. The huge guards soon realized that I was the only one left down. The biggest of the guards came next to me with a curious attitude. Walking around me, suspicious. And with a huge gun. ¿Y ustede? ¿Qué hace aquí? He bullied me. I answered: “My name is Alberto Baccari. I’m a writer for L’Uomo Vogue and I would like to interview Mr. Fidel Castro about the importance of his green military look as a large contribution to fashion for the younger generation around the world”. The huge dark guard kept looking at me. Very seriously. I felt a bit nauseous. Quite fearful. Then, he lead me to a space where another guard was watching television. I was offered a beer. I stayed there for more than 3 hours. The television was broadcasting a long, very long Fidel speech in some rural area of that fantastic island. Bored to death. Around 6:00 o’clock in the morning they all came down with a smile on their face. I was so upset. I was so close to El Jefe. Close, but no cigar.
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ONE MONTH IN CUBA Gianfranco Gorgoni is a world renown photo-journalist and a great photographer of artists since the late 60’s. He was a good friend of Cuba and yet he did not know a thing about fashion. So I thought to propose to L'Uomo Vogue a “Fashion trip to Cuba”. Tommaso Basilio, back then the editor, liked the idea. And so, we left. It was 1992, and from Italy Tommaso sent to us a very young Stefano Tonchi full of dresses and accessories. Armani, Versace, Ferré, etc, etc. In Cuba it was the “periodo especial” a special moment in history when the Soviet Union left the island and it progressed into a state of disintegration. There was very little of anything in the markets. No food in the restaurants. No gasoline. Nothing to be sold in the stores. No lights in some parts of Havana. There are a lot of stories I could tell you. Even about when all of our hyper expensive dresses were stolen and the very next morning everything was sent back, because of a convincing call from the local police. But what I want to share with you now is about the crazy idea to go and interview Fidel Castro. I was bothering Gianfranco with this silly idea, till one day he came back in the hotel saying that maybe he could squeeze in a delegation of Italian Communist party honoring Fidel a sculpture by Arnaldo Pomodoro. One night, around 1:30 am, we had been given an alert that the delegation received a “go” from the presidential palace. A lot of people. Mr. Cossutta himself. The sculpture. Journalists from all the national newspapers, television anchor men and women, photographers all fitting into several mini vans. Gianfranco was able to sneak inside and he pulled me in. Bumper to bumper, throughout the dark night, we arrived before a huge gate enclosing a tropical palace. In a second we were all surrounded by huge dudes in uniforms. Mr. Castro's personal bodyguards. Everybody out of the vans. Some of the delegates walked up the wide palace stairs. Slowly, everybody was checked in, but one. Me. The huge guards soon realized that I was the only one left down. The biggest of the guards came next to me with a curious attitude. Walking around me, suspicious. And with a huge gun. ¿Y usted? ¿Qué hace aquí? He bullied me. I answered: “My name is Alberto Baccari. I’m a writer for L’Uomo Vogue and I would like to interview Mr. Fidel Castro about the importance of his green military look as a large contribution to fashion for the younger generation around the world”. The huge dark guard kept looking at me. Very seriously. I felt a bit nauseous. Quite fearful. Then, he lead me to a space where another guard was watching television. I was offered a beer. I stayed there for more than 3 hours. The television was broadcasting a long, very long Fidel speech in some rural area of that fantastic island. Bored to death. Around 6:00 o’clock in the morning they all came down with a smile on their face. I was so upset. I was so close to El Jefe. Close, but no cigar.
FUOCOAMMARE
Take a look at the poster we did for Gianfranco Rosi's documentary Fuocoammare; winner of the Golden Bear at the 66th Berlinale.
Alberto Baccari
Follow the pig! Take a look at our recent stationery redesign for WhistlePig Straight Rye Whiskey.
Alberto Baccari
🎂 Happy Birthday to Davide Cenci - Roma e Milano 🎂 Check out Issue #1 of the special anniversary edition of the Davide Cenci Magazine.
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