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M4 Marketing provides marketing, sales, sales enablement and change management expertise to high tech and cloud companies
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facebook.comJust Deserts
People settle at their own level, or certainly tend to, I think. It's a question of fit. Partners, spouses, friends. You can't pick family 99% of the time, unless of course you marry into it. Companies are the same. You get the type of customers you deserve. You also get the suppliers you deserve, the staff you deserve, and - I would argue - the boss you deserve. [ 100 more words ] http://pauldilger.com/2017/05/05/just-deserts/
The Three-peat
Three-peat is an amazing, radical, glorious word. It is at the same time testimony to the malleability of the English language and to the habit of continuous invention and reinvention by the American people. For some exhibitors of sporting prowess, it's not enough to win back-to-back victories, to repeat their success. They go one better, winning three-in-a-row, the three-peat. For me, the fact that three-peat is the addition of a suffix to a word that immediately conveys the meaning of the word while also conveying the root of the inspiration is almost too perfect. [ 54 more words ] http://pauldilger.com/2017/05/03/the-three-peat
Housed For Their Own Welfare
I like to buy free range chickens and eggs if I can. Both the meat and the eggs seem to taste better. It must be all that fresh air and a chance to stretch the legs and wings. It goes without saying that free range produce comes at a premium price compared to the budget alternatives that have been in confined spaces all their lives. [ 150 more words ] http://pauldilger.com/2017/05/01/housed-for-their-own-welfare
A Cutting Edge
The other day I posted on Facebook a sentence lifted from a BBC sports report into a match featuring the professional soccer team I follow. The post went like this: 'Story of the season, in fact story of most teams I've followed, ever: "Wolves were competitive throughout but lacked a cutting edge." A cutting edge is a wonderfully graphic phrase which has been so over-borrowed over the last decade that it now risks becoming a sporting cliche, along with 'we're taking it one game at a time,' and many, many others. [ 154 more words ] http://pauldilger.com/2017/04/28/a-cutting-edge
Summoned and Summonsed
What a difference one tiny letter makes. There are cartoon strips devoted to plays on words that involve the slip of a letter. I'm sure we all have our stories of disaster from a typo that precipitated a completely unforeseen and opposing chain of events to the one intended. Take the words summoned and summonsed for example. Summoned means that someone has requested your presence. [ 85 more words ] http://pauldilger.com/2017/04/26/summoned-and-summonsed
Watching the Recycling
You're familiar with the phrase 'who's policing the police?'. One thing that has recently taxed my brain is this: who's watching the recycling? As a nation, Ireland is pretty decent at recycling household waste. Better than the Brits and way better than the Americans, not as good as our Teutonic friends. Our actual waste wheelie bin is dwarfed in weight by our recycling bin, which goes out every fortnight full to the brim, if bins have brims. [ 144 more words ] http://pauldilger.com/2017/04/24/watching-the-recycling
Sick Bed
I got sick the other day. Quite sick actually, and I needed a sick bed. About once a year I get a migraine, and about once every other year I get a bad migraine. I have learned to notice signs one is coming on. I have also learned the factors that precipitate one, though it's usually too late for me to adjust my lifestyle. [ 317 more words ] http://pauldilger.com/2017/04/21/sick-bed
The Lost Productivity of Negligible Roadworks
When I'm in the UK, one of my colleagues and I travel to the office from different ends of a major motorway. I go north, he goes south, and then we reverse our journeys to go home at the end of the day. His journey is invariably more snarled up than mine. A daily commute that regularly turns sour is a major source of mental ill-being in my opinion. [ 182 more words ] http://pauldilger.com/2017/04/19/the-lost-productivity-of-negligible-roadworks
Deloading
I came across a new word the other day, courtesy of a link from a friend of mine that I also am lucky to work with occasionally. It's called deloading. It's taking proper down-time to recharge the batteries and ensure that when you get back on the horse you're still super-productive. The link is here. It's written by a chap called Tim Ferriss, who many of you will know as the author of the 4-Hour Work Week, and other books on a similar theme. [ 180 more words ] http://pauldilger.com/2017/04/17/deloading
Finish!
How many new things, initiatives, projects, behaviours have you started and abandoned? How many worthy departures without a destination? All of us have things we started and didn't get finished. We left it and it went to waste, or it became overgrown or out of date and we couldn't re-use, regenerate or recycle it. We might have learned something, and that's good, but we've lost something too. [ 64 more words ] http://pauldilger.com/2017/04/14/finish
Overselling vs Underselling
Are you an overseller or an underseller? Is your default position overselling or underselling? I'm talking about either in a sales or a non-sales environment. I'm generalising now, but I find that business-to-consumer (B2C) interactions are generally overselling. 'Your table will be ready in a few minutes.' 'I'll have that fixed for you in a couple of moments.' 'She should be back to you in a day or 2.' [ 145 more words ] http://pauldilger.com/2017/04/12/overselling-vs-underselling
Timings
We often get asked to do a quick job for someone. It won't take us long. We can ether do it right away, or not do it, or put it off. One question I always try to ask on a quick job: what are the timings on this? It's a small job, I know, I can see that. When do you need it by? [ 172 more words ] http://pauldilger.com/2017/04/10/timings
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