When you host an IRONMAN in a new region for the first time and the whole city turns up. 🔥 If IRONMAN Italy Emilia Romagna made it onto your bucket list, we'd recommend to enter before 31 December midnight and get the options to defer your 2018 entry to 2019 and enter with a 3-part payment.

Triathlon doesn’t build character. It reveals it.

Reserve fuel level. "Describes me pretty well post swimming." - Jan Frodeno Who can relate?

Is it crazy to swim 3.8 km, bike 180 km, and run 42.2 km in one grueling IRONMAN race? 🎥: Standard Bank - South Africa IRONMAN South Africa

Merry Christmas and Happy Holidays from the IRONMAN family!

Our last Christmas offer is here! Today, we're giving away two IRONMAN hydration backpacks to athletes that register to IRONMAN Maastricht-Limburg with the promo code IMXMAS23MA

Resisting all these Christmas delicacies isn't easy. But winter may just be the best time of the year to get lean.

It's the 2nd to the last chance to use one of our Christmas offers! Today, the entry fee for IRONMAN 70.3 Edinburgh reverts to tier 1 pricing. Don't forget to use the promo code IMXMAS22ED when you sign up: ironman.com/edinburgh70.3

The Kona Points Ranking system is history, we're reintroducing a slot-based allocation to pro qualifying!

Today, we're giving away 10 Harbour Tour tickets to those who register with the promo code IMXMAS21HH to the IRONMAN Hamburg! 🎄❄️✨

The IRONMAN All World Athlete program is our way of rewarding age-group athletes' hard work, dedication, and performance across IRONMAN and IRONMAN 70.3 racing. These AWA rewards include priority race registration and great onsite benefits: eu.ironman.com/triathlon/organizations/all-world-athlete/benefits.aspx

If IRONMAN Zurich Switzerland 2018 is on your bucket list, today is the perfect day to enter! The first 50 athletes that sign up with the code IMXMAS20ZU receive a free 72h Zürich Card (valued at 45€) on top of their entry - sponsored by Visit Zurich. Learn more → ironman.com/12daysofchristmas