“sh*thole countries” Just read about this tourism campaign from a Namibian tour organiser which is a great example of a perfectly timed marketing idea: Taking its impulse from Trump’s comments intimating many African nations as “sh*thole countries,” they turned his commentaries into an offering for all the natural attraction of the country. Learning: You can always triumph with creativity even if you starting point is a s*.. ahhhh, is not perfect. https://youtu.be/XCz66YlNbPQ

Working or on leisure, doesn't matter: 💪 Enjoy Weekend! Enjoy and stay focused! 🎯 #lovewhatyoudo

A Quick Guide To Integrating SOCIAL MEDIA Into Your EVENT COMMUNICATION Plan 📣 Compelling and engaging communication is an essential aspect of event and conference marketing 👈 We show you how to leverage social marketing tools to boost communications and make your event stand out! 📈 ▶️ ▶️ ▶️ https://fmwaechter.com/integrating-social-media-event-communication-plan/

Had that moment today walking the dog 🐕, enjoying the Med 🌊, the light 💡, when I remembered how grateful I am, how lucky to be here and enjoying life and family and friends. I am thankful for every little moment and hope and wish you feel the same. Wishing you all the best, health, love ❤️ and peace ✌️for a New Year 2018! 🥂💥 — — — — #newyear #grateful #lifeincolor #walkingthedog #sundown #2018 #mediterranean #inspiration #thankful #friends #family #love #life #digitalmarketing #storytelling #digitalagency #fmwaechter #lovewhatyoudo

The approach: Tying Together Performance and Customer Experience with Content, Data Analysis and Performance Optimisation. 📈 👇 Check for the article👇 https://fmwaechter.com/content-performance-marketing-making-the-right-choices-at-the-right-times/

Too sad I cannot make it this year. Wishing all friends and colleagues, #eventprofs, #meetingprofs and mice industry wizards a fantastic ibtm world 2017 in #Barcelona! Enjoy, have fun and lots of networking!! #ibtmworld

Marketing and advertising are at the heart of business success. 🚀 Enter employees brand ambassadors, an efficient technique that has multiple advantages. 📈 Check our blog: 👉 https://fmwaechter.com/employees-brand-ambassadors/ #brandambassador #marketing #employees #trust #socialmedia

Interesting read: Welcoming Our New Robot Overlords - http://bit.ly/2yO0YZG

an interesting piece about Association Marketing: Should Your Association Create a “Villain” to Appeal to Potential Members? - http://bit.ly/2luIOXo

The importance of sustainability at events and how to maintain it - An interesting guest blog by Gemma Downing – Account Director and Paul Weston – Health and Safety Manager at drp, published on Event Industry News: http://bit.ly/2hPfNk5

Your thoughts, an universal "Source of Truth"? - How #Bitcoin’s #Blockchain Could Power an Alternate Internet - http://bit.ly/2lwFZW1

Interesting Post about "Lifelong Learning in the Freelance Economy" by WBT Systems - http://bit.ly/2yZRIla