CAMI Automotive, originally known as Canadian Automotive Manufacturing Inc., was an independently incorporated joint venture of automobile manufacturing in Ingersoll, Ontario, Canada and formed the third step of GM's three-pronged initiative of the mid-1980s to capture and practice the Japanese mystique of automotive management. The other two were United Australian Automobile Industries between Toyota and Holden in Australia, and NUMMI in California with Toyota and GM, the latter a wholly owned alternative to apply its learnings into practice. CAMI was the least successful of the trio for decades, but is now the sole survivor.CAMI is completely owned by General Motors of Canada. Prior to December 2009, ownership of CAMI was split 49-51% between Suzuki and General Motors of Canada Ltd., the former of which withdrew from the venture after poor sales of its later CAMI-manufactured models. From 2013 the plant has produced vehicles based on GM's Theta platform for crossover SUVs; production of the second generation Chevrolet Equinox will continue because of strong fleet sales demand even as production of the third generation model started on 8 January 2017.