DUTY FREE  HISTORY

Sunny Europe was established in the center of Antwerp in 1982 as Sunny Radio. By 1999, the company had changed its name to Sunny Europe and moved to the present location in the port of Antwerp. Following successful growth, two brands were created in 2007: “Sunny” for the maritime services and “The Diplomatic House” for the diplomatic corps, with a physical Diplomatic House in Brussels. In 2012 we celebrated our 30th anniversary with a grand opening of a new and luxurious 1600m² concept store in Antwerp. The Diplomatic House moved from Brussels to the headquarters in Antwerp. “Boarding Lounge”, a new brand focusing on international air travelers, also came into being in 2012.


MISSION & VALUES

We provide quality service in duty-free operations for the maritime sector, the diplomatic corps and the international air traveler. Extraordinarily wide ranges of all kinds of products covering multimedia, travel accessories and fashion, but also exclusive watches and jewelry, represent a unique assortment. We offer the best possible prices and constantly work out special deals and promotions to enhance your satisfaction. In the marvelous new concept store you will find a platform for easy and enjoyable shopping, assisting you every step of the way and giving you the family feel you will not get anywhere else.
Every client is precious and valuable to us. To meet your very own needs and expectations, Sunny Europe operates three brands:

Sunny is our first child, and probably the most famous so far. “Sunny” serves the maritime sector, offering a free delivery service directly to the crewmembers of ships in the ports of Belgium, the Netherlands and Germany. In addition, a free shuttle service in the port of Antwerp brings customers from the ship to the concept store and back. A “Sunny” web store in 2013 will make it possible to shop 24/7.

The Diplomatic House aims at providing the best products at the best prices to the diplomatic corps. Both the online store and the physical concept store are the go-to places for comfortable and secure shopping. In addition to our core services, we offer special deals for the members of the diplomatic online community.