Importer of anything Dutch since 1983. It is a one-stop shop for all Dutch goods. OPEN BY APPOINTMENT ONLY! Call 0488 288 333 De Hollandse Winkel (The Dutch Supermarket) Melbourne has been open for the past 30 years. It is the only shop dedicated to selling purely Dutch products in the whole of Victoria. In fact, it is famous in Holland for having the largest range of products in any one store, more so than many shops in Holland itself. It is a must to come down and see the fifty different brands of licorice on offer to believe the abundance of products available.

When Dutch tourists come to Australia they often visit De Hollandse Winkel, introducing their Australian hosts to the shop for the first time. It is also a common place for very old friends to meet by chance. With the large majority of Dutch in Australia migrated in the 1950s, many lost touch with each other until brought together by the commonality of De Hollandse Winkel. The walls are lined with cuckoo clocks, their faces decorated with hand painted moon faces and old ships.

With months of research before opening it was discovered that, apart from the odd dutch product line being available in delis, there was not a Dutch Supermarket. It was only then that we began networking with The Dutch Club that is based in Carnegie, and The Dutch Councillor General - all of their newfound Dutch contacts unanimously said that they would love to have a supermarket. Upon opening the store which is based in Vermont South, we placed an advertisement in the newspaper and have never had to follow up with further promotion as word of mouth has spread.

The warehouse is contained in a vast 9,000 square feet; the aisles that traverse the space and the shelving along the walls are filled with over 900 different products. Varying from confectionery, large rounds of cheeses, herring, traditional vegetables, grocery items - puddings, custards, soups and soaps, ceramic ware, handmade painted tiles, clogs, cookware, clocks, rugs, magazines.

Once and sometimes twice a year, we visit Holland to retain relationship with our suppliers and follow up on requests for new products by customers. The majority of our regular customers are the elderly Dutch who mostly like the older, famous Dutch brands, that to them represent the Holland that they remember of 50 years ago. So we don't like to confuse loyal customers too much by adding in many new products, we aim for a balance, to please customers who are after new products, usually younger generation customers as well as the older ones. We take our responsibility of serving the community seriously by retaining affordable products. The younger clientele buy mainly from the confectionery aisles. Within De Hollandse Winkel there is a place for young and old.


We also have a store in Adelaide at 457 Brighton Road, Brighton, the phone number is 08 8298 7378. Be sure to head down next time you visit South Australia.