Margaret River is a town in the South West of Western Australia, located in the valley of the eponymous Margaret River, 277km south of Perth, the state capital. Its Local Government Area is the Shire of Augusta-Margaret River.Margaret River's coast to the west of the town is a renowned surfing location, with worldwide fame for its surf breaks. Colloquially, the area is referred to as Margs.The surrounding area is the Margaret River Wine Region and is known for its wine production and tourism, attracting an estimated 500,000 visitors annually. In earlier days the area was better known for hardwood timber and agricultural production.HistoryThe town is named after the river, which is presumed to be named after Margaret Whicher, cousin of John Garrett Bussell (founder of Busselton) in 1831. The name is first shown on a map of the region published in 1839. European migrants lived in the area as early as 1850, with timber logging commencing in around 1870. By 1910, the town had a hotel which also operated as a post office.After World War I, an attempt by the Government of Western Australia to attract migrants to Western Australia (known as the Group Settlement Scheme) and establish farms in the region attracted new settlers to the town. In 1922 over 100 settlers moved into the district.