Marketing in a Digital World. Is Inbound Marketing Really More Valuable than Outbound? | ShoreTel

Mark Roberts, CMO of ShoreTel explores a question that no doubt many of us Marketers ask ourselves, "Is inbound marketing really more valuable than outbound?" Although there is great value in the evolution of marketing in the digital world and there is a wave of enthusiasm for marketing where success can be readily quantified, should it be the primary focus for a businesses marketing efforts? Have a read. What do you think?

Stakeholder engagement: a practical guide

Stakeholder Engagement is fast becoming a focus for companies today as they realise the incredible benefits in Shared Value Creation, not only in ensuring a sustainable business but also a sustainable world. Generally a Corporate Social Responsibility (CSR) or Communications function, this article points out the importance of organisations incorporating stakeholder engagement in the day to day operations of their core business. Unfortunately many businesses lack expertise in this area and don't know where to start. This article provides some common sense approaches to stakeholder engagement for a better business and ultimately a better world!

Account-based marketing: One marketer's journey to B2B customer nirvana

Account Based Marketing (ABM) enables B2B marketers to tailor marketing efforts to specific organisations, opening up relationship building opportunities and potentially winning more business. This is another interesting article from CMO. I like Gregory's comment at the conclusion of this article. It is integral for successful marketing to "know" your stakeholders and "hear" firsthand what they are saying. ABM provides marketers the opportunity to gain valuable in depth insights about stakeholders and market/s. Having worked in relationship management and business development roles as well as marketing I see a lot of value in this approach. What do you think?

The Myth of Attribution | Marketing Technology

The challenge of trying to measure the success of marketing efforts! This article by Douglas Karr, CMO Circupress, provides some interesting points on the customer journey and the myth of attribution. Thankfully with the phenomenal rate of technological advancement, analytics capabilities is just getting smarter and smarter with "predictive" analytics tipped to shed more light on the customer sales journey.

The Collective - Yell of the Rebel - The Entourage

I thoroughly enjoyed reading this article in The Collective magazine the other day. It provides interesting food for thought on achieving success through nonconformance. Perhaps some contemplation for the week? How can we break the mold and market our products, services or brand differently in order to enjoy more success?

Three trends that will shape marketing’s future

Interesting read on three trends shaping the future of marketing. Are you one of the 76%?

Predictions: 16 digital marketing trends for 2016

The marketing landscape has changed dramatically over the past couple of years, primarily due to the growth and prevalence of digital platforms. Where does digital marketing go to from here? This article is a must read for all marketers seeking clarity on the future of digital marketing.

4 Marketing Trends to Watch for in 2016 | ClickZ

Can you see yourself using Facebook as an internet search engine or wearing Virtual Reality headsets anytime soon? According to this article it could be sooner than you think. 4 fascinating marketing trends to watch out for in 2016. If you're not sure what Oculus Rift is or what IoT means then this article is a must read!

Timeline Photos

Color Psychology and Marketing Strategies For Social Media

It's no surprise that colour has a powerful impact on the way a person feels and perceives the world around them. So how does colour affect the way we market? Interesting read below on the psychology of colour and its influence on marketing.

17 Stats You Should Know About Visual Content Marketing in 2015

Interesting article by Hubspot. A must read for Marketers and business owners.

New Year Wishes

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