Roma | Innocentia

“Dresses for the soul” It is difficult to envisage the emergence of a genuine masterpiece, since there is no sure recipe for its creation. A real breakthrough achieved in such domains as music, art or science can be regarded as a rarity. Those who choose perfection to be their ultimate destination are to be ready for a long and bumpy journey, since it is a formidable process that involves considerable effort, painstaking attention to detail, nagging doubts, inner creative torment and, of course, readiness to overcome qualms and to compromise. It is like a sacrament into which only the privileged few are initiated. Only the most gifted and tenacious people manage to reach that final destination and share their accomplishment with the whole world. These are the timeless guidelines to success. Nothing has changed since the grand era of Ancient Rome. So, today we are glad to share with you the creative story of “Innocentia” – the brand that is gradually conquering the international market and capturing the hearts of people who appreciate exquisite opulence. The company’s chief fashion designer Anastasia ushers us into the experimental workshop which is literally bathed in light. Here every employee has a special duty: decorating, sewing up separate dress parts and details, creating new designs. This place is enveloped in the atmosphere of inspiration and never-ending work. It is important to note that except for the brand “Innocentia” the company produces the dresses that belong to three other brands. - This year we aspired to create something absolutely new. Having studied the current tendencies to produce translucent wedding dresses, we decided to release the luxury collection “Rome” consisting of twelve unique gowns, - says the designer. - And we managed to make them weightless, enticingly revealing yet truly tender. The main emphasis was placed on the abundance of lace and long lingering trains. We acknowledged that those were the features people often looked for in dresses. So, if the dress creates a decent and elegant image, clients are undoubtedly ready to pay the proper price. Then the owner of the company Alexander joins us and adds that they didn’t begrudge spending hefty sums of money on the best material for this premium collection. Before the collection “Rome” we used to produce classic medium-price dresses which still stood out due to their high quality. The latest collection is regarded as luxurious, since only the best fabric and lace were used for it. We wanted to produce the most gorgeous and admirable dresses so, money was no subject. With a smile Alexander adds, “These are dresses for the soul.” To be honest, these are not just empty words, since the entire collection is a pleasure to behold. Take it off immediately! The Luxury Collection 2017 dreamed up and produced by “Innocentia” consists of twelve wedding dresses. However, there was a wider array of options. - All the good ideas usually emerge in the working process. Although, there may be some exceptions, when, for instance, the initial sketch is so perfect that we only need to ensure its rigorous production, - says the brand’s top designer Anastasia. First of all, the team of the experimental workshop chooses a number of feasible and indisputable ideas. After that the fabric is selected. Special attention is paid to its transparency, texture, train length, sleeves, corset shapes, cuts and other tiniest details. The designer creates sketches taking into account all the above mentioned features and then the whole team gradually breathes life into the new collection which is usually based on exquisite combinations of fabric, lace and adornments. When a certain idea of décolletage or some skirt crosses our minds, we just put it into practice without having second thoughts, - adds Alexander. On the surface it all seems to be so easy, but actually it is not. The production of a new collection is a complicated and meticulous process involving a lot of creative employees of “Innocentia.” Every worker of this company is an artist and has their own artistic duty as well as personal perspective on the design of future dresses. - When I am absolutely confident of a successful result I remain adamant and no one can force me to change my mind. But when I am nagged by doubts I always ask for advice. And, of course, there may be the cases when the boss comes in and frowns upon some imperfections or even claims that the dress must be changed completely, - shares smiling Anastasia. That was the case when Alexander saw the first dress of the new collection on the mannequin, it was almost ready to be sewn up but he said: “There is no point in finishing it, we stop working on it.” - The fact of the matter is that sometimes the designer becomes so immersed in the process that forgets about the significance of reality. The notorious dress was literally soaked in lace and paillettes and that was the point where opulence was turning into tackiness. One such dress could ruin the whole collection. So, we decided not to take a risk and never regretted that. Principal Quality Anastasia leaves us for a few minutes to fetch a “magical” box with multifarious stones and adornments. The sparkling beauty of Swarovski crystals, paillettes and a bewildering variety of beads takes your breath away but when you witness this sheer opulence intricately combined with the finest delicate lace you are absolutely mesmerised and lost for words. - We do not use cheap fabric. In the premium collection demand for quality soars and our suppliers buy materials from the best factories that work with top brands, - emphasises Alexander. The price of such lace can fluctuate between 60 and 130 dollars per meter and sometimes we may need up to 10-15 meters of lace fabric for one single dress. The dresses are expensive, but with good reason, since their ethereal decorations and appliqués are handmade. Meticulous people put their heart and their effort into every dress adorning it with lace, crystals, beads and paillettes. They just are like jewellers who turn simple stones and metal into genuine treasure. In this business there are no moulds to fit into, no universal solutions close at hand. We have to come up with new fresh ideas of how to improve our production, - says Alexander. We pay undivided attention to the tiniest, almost inconspicuous yet truly essential details and this is our recipe for undisputed quality. And we are truly proud of it. - We are scrupulous about each element, trying to think over all the nuances and ensure that in the end the dress will not only embody a resplendent image but will be comfortable and practical. Since all the corsets are translucent we use special silicone tape in order to hide some knots. Stretch threads used to produce net tops are ordered from Germany. We may wait up to two months for those threads to arrive, but we are really satisfied with the quality. Besides, almost all the decoration materials are bought in Germany. “Rome turned out to be our win-win solution” The moment our team finished the collection a new momentous question arose. We had to select the suitable place for the photo shoot. Initially, we wanted to go to Barcelona but in the end we came down in favour of Rome. And the Eternal city turned out to be our win-win solution, - recalls Alexander. This city is a genuine treasury of architectural masterpieces, where every wall, even the one that was remorselessly scarred by time, creates a unique and outstanding image. Italy is a beautiful country with the special romantic charm. Its grandeur was celebrated throughout centuries. This land washed by five seas became the cradle of gifted artists, sculptors, poets and composers who lived and created their masterpieces deriving infinite inspiration from the awe-inspiring ancient history, multifarious culture and picturesque nature. Rome, also known as the Eternal city, undoubtedly deserves to be regarded as the centre of the Italian culture as well as the world’s cultural centre. Its time-worn but still splendid streets, squares and imposing buildings which have witnessed so much throughout the history of this city confirm the eternity of existence retaining their powerful peaceful and somewhat wise images in our day in age. This subtle blend of rich antiquity and unstoppable dynamism envelops Rome in the special creative atmosphere. When we soaked up this ethereal captivating aura of the age-old and at the same time modern city we knew that the place was just perfect for our luxury collection which combined the classic motifs with the latest fashion tendencies. All roads lead to Rome so, at the beginning of November our team chose one of them and set out on a fascinating journey full of unforgettable emotions and adventures. A talented photographer Katherine has already completed some successful mutual projects with “Innocentia,” so we were glad to work with such a reputable professional again. The photo shoot lasted for three days and a half. We worked from dawn to dusk in order to come up with the best results. We had everything – our opulent dresses, the photographer’s unique perspective, a resplendent model Irina and this majestic city. The carefree stroll of a tender bride through the streets of a marvelous city is one of my favourite photo shoot formats. Of course, we had to confront curious tourists and passers-by, but in that case the game was really worth the candle. The challenges that befell the photographer and the model couldn’t discourage them and in the end the results were truly impressive. But we remember that the weather was not benevolent to us and we even had to stop the photo shoot for some brief periods because of rain and wind. But we didn’t give up, it was a new adventure for us. Besides, Katherine recalled that the amiable faces and sincere smiles of locals cheered the team up and everyone continued working with high spirits. Hospitable Italians let us stay in their cosy cafes for a while to change dresses and warm up a bit. Irina’s beauty and charm cast a spell over those people and they watched her with sheer delight. Katherine confessed that one day was not enough to embrace the whole city during the photo shoot. In the evening she felt exhausted but rewarded and that feeling inspired her to continue the next day. I’m grateful to “Innocentia” for this great opportunity to unleash my own imagination shooting the images I want and choosing the locations that are close to my heart. In addition, I am thankful for a unique chance to participate in the designing process. I hope that it will become our fixed annual tradition. Affordable luxury The co-owner of the company Oleg shares some plans and says that the collection “Rome” created under the trademark “Innocentia” is aimed at a new market. We try to compete with famous expensive brands but the prices of their dresses are considerably higher whereas ours are tangibly cheaper. Now we have almost reached their level and we are doing our best to enter the market where these reputable brands are represented. First of all, I mean such cradles of bridal fashion as Israel, the USA and Great Britain. Besides, we are currently cooperating with German-speaking countries. So, we will undoubtedly give it our best shot. Such expensive wedding dresses capture the attention of those clients who are used to the best design and the highest quality and it goes without saying that they are ready to pay for this. In the case of “Innocentia” this luxury will become more affordable. - This collection also represents us as a brand and if the offered dresses are too expensive for some clients, we will be ready to come up with some low cost yet beautiful options without fancy lace and adornments. The quality of such reasonably priced versions will undoubtedly remain impeccable. “Innocentia” is currently represented in Brazil, Spain, Italy, Poland, Romania, Finland, Greece and Australia. As it has been already mentioned, there are plans to extend the brand’s geography to the USA and Great Britain. At this point in time the number of countries we’re represented in is enough to develop the business and increase our selling rates in each of them, - shares Aleksander. Our team is determined to work hard and move forward since we have a wealth of fresh and unique ideas, we definitely do not lack courage or talent to aim higher and attain our objectives. We continue this mesmerising process of creative work and improve ourselves every single day. This is not only a matter of personal ambitions or a burning desire to succeed in conquering the world’s fashion market. First of all, we perceive our everyday work as a golden opportunity to create something unusually beautiful and fulfill the dreams of wonderful brides-to-be who are searching for their ideal wedding gowns. Reaching new heights We are immensely proud to present our latest luxury collection “Rome” in this catalogue. Every dress is the reflection of our team’s soul. We are happy to create beauty in its purest form and we are deeply convinced that each dress is bound to capture the attention of a real fashion connoisseur becoming her innermost dream. It may sound banal and clichéd but we truly love what we do because every day we create art pouring out our imagination into gorgeous dresses that deserve the highest praise. It is a complicated and absorbing process which has gradually become an integral part of our life. When the work is in full swing we always come up with a vast array of ideas but not all of them are put into practice right on the spot. We show great potential and are always eager to cooperate for the sake of some new exciting project because we know it will bear fruit. There is no exact recipe for ideal dresses since each of them is created with love and meticulous attention to detail. We pay tribute to the titanic and definitely impressive work of our team starting with the idea of our gifted designer and finishing with its delicate embodiment in a completed dress. Mutual understanding and collaborative effort are those keys that open our door to new high results. We do not waste time dawdling or hesitating. We are moving forward with confidence and great enthusiasm. We believe that very soon “Innocentia” will become a role model of the world’s fashion market. Our principal aim is to turn daily work into art. Only this positive inner mood enables us to achieve success. And it works like magic. The whole team becomes engrossed in the working process and suddenly we come up with fresh unique ideas which are used to create new unsurpassed images. We were so fascinated in the process of creating our collection “Rome” that we were literally falling in love with every dress. This collection boosted our self-esteem and inspired us to move forward and improve ourselves. In the near future we are intent on working hard and deriving pleasure from new fruitful results. This frame of mind will lead us to successful accomplishments and victories. “Innocentia” plans to experiment with diverse textures since there is a plentiful supply of new fabric on the market. A bewildering variety of colours and hues enables us to dream up unusual exquisite images. The eyes of our artists burn with inspiration and desire to create the finest designs and gorgeous hand embroidery and this is the first guarantee of great future results. We will gladly offer our clients elegant dresses with the sophisticated cut that accentuates genuine feminine beauty and grace. We breathe life into our best ideas creating these resplendent images for you. Choose the trademark “Innocentia” and be ravishing, happy and desirable in our dresses!

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N&S Bridal Boutique Dresses

Trying out the dresses in the shop

Photos from N&S Innocentia Bridal Boutique's post

WAS €1395 NOW €695 50% OFF White size: 12

Photos from N&S Innocentia Bridal Boutique's post

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Photos from N&S Innocentia Bridal Boutique's post

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Photos from N&S Innocentia Bridal Boutique's post

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