New and used sporting goods store, locally owned and operated since 1993. Visit our store at www.playitagainsports-soquel.com Since our opening in 1993, Play It Again Sports in downtown Soquel has grown into the largest new and used sporting goods store in Northern California. Deceptively small from the outside, the store boasts a front room, a back room, and our fully stocked basement to maximize over 6,000 square feet of wall to wall sporting goods. From baseballs to treadmills and tennis racquets to surfboards, we currently feature over 20,000 individual pieces of sporting equipment.  People who have driven by for years are constantly amazed when they finally step inside the store. Time after time we hear people say they can't believe how big it is inside (and that's before they even check out the downstairs!)

So come on by and take a look! Don't forget to "like" us so that you can stay up to date on the latest sales, products and interesting news!!