Seems that Google have updated their algorithm again.... http://searchengineland.com/new-unconfirmed-google-fred-update-shakes-seo-world-270898

Google penalises all website which are not mobile-friendly. Find out if your site is mobile-friendly and what steps you should take if it isn't http://www.mindmap.ie/mobile-friendly-test/

Fun story that demonstrates how granular Facebook targeting can be http://ghostinfluence.com/the-ultimate-retaliation-pranking-my-roommate-with-targeted-facebook-ads/

Interesting article in the Indo http://www.independent.ie/business/small-business/latest-news/companies-can-create-500pc-return-through-effective-advertising-campaigns-35398426.html

As Snap gets ready for IPO, here's what advertisers say it has going for it

" Snapchat has surpassed 10-year-old Twitter in daily active users... people spent 2x as much time viewing ads on Snapchat as they did on Facebook, 1.5x more than Instagram, and 1.3x more than YouTube" http://ow.ly/FOtF307Tktk

Digital field may be first trade wars battleground

Clamping down on use of user data for advertising forecast in the EU http://ow.ly/jpFu307DpuY

Timeline Photos

Great tips on Christmas Tree safety http://ow.ly/DNLV307isJe

Subscribe to read

EU data overhaul. Antitrust probes of Google. Regulating digital phone calls. Cookie rules changed. Great article. http://ow.ly/tFcN3077rDK

Nielsen launches digital advertising research tool in Ireland

Nielson are improving measurment and targeting across screens http://ow.ly/Eibj306R1o5

Adweek

I regret nothing, this is my life now

Coffee up! Ready to go