Description
Mobile Marketing Strategy Specialist We are a Sydney based digital marketing agency, specialising in mobile marketing.
We help businesses to increase customer retention and customer engagement that results in repeat purchase and customer loyalty.
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As we begin our descent to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it’s wise to stay updated on new approaches and trends. The amount of consumers accessing the web via mobile devices now outweighs desktop users. These days, it’s not enough to just be “mobile friendly.”
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The biggest mistake businesses are making in mobile marketing is sending mobile visitors to a desktop version of their site. Too many business believe that passing off mobile versions of their sites by shrinking them down and giving them the same functionality is acceptable. If you’re not properly reaching your audience by giving them the ultimate mobile experience with your site, without a doubt they will find a competitor that will.
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When does an Mobile App make sense? As long as mobile remains a relatively new frontier, the “app vs web” question will remain a very real consideration for organizations seeking to establish a mobile presence. If your mobile goals are primarily marketing-driven, or if your aim is to deliver content and establish a broad mobile presence that can be easily shared between users and found on search engines, then the a mobile website is the logical choice. On the other hand, if your goal is interactive engagement with users, or to provide an application that needs to work more like a computer program than a website, then an app is probably going to be required.
Mobile marketing | Adobe Marketing Cloud
Make mobile a moving experience. Momentum is building towards a mobile-only future. Your audiences are already there and they expect you to keep up. To meet ever-growing demands, you need an intuitive digital experience that’s always there, flowing in and out of people’s lives naturally. Because to win over audiences today, mobile has to do more than delight people. It has to continually fill them with wonder. "Adobe"
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Mobile Marketing & Mobile Apps Companies are now seeing the true value in offering a dedicated app, as compared to their websites simply being optimized for mobile devices. Apps are not only visually pleasing, but also prove to be much more functional and accessible for users. In 2016, it will become a "must" for companies to have an app available so that their consumers can access their products or services instantly. There also has been a substantial growth in app indexing, which is basically SEO for your app on Google and in the app store for smart devices. This will also push brands to make a dedicated app, as they will be able to be found very easily by their target market. — Miles Jennings, Recruiter.com
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How to promote your custom branded app? 1) Build a website – A website or blog is definitely a must-have if you’re serious about promoting your application. 2) Social media – Likes, fans, followers—you need these! And the quickest, easiest and cheapest way to achieve them is by using various social networks like Facebook, Twitter, Google+ and LinkedIn. 3) Reach out to app reviewers/bloggers – As you know, people love to read reviews first before purchasing anything. 4) YouTube – Come up with a high-quality demo video of your app and upload it on the world’s leading video streaming site, YouTube. Keep it short, informative and of course, entertaining.
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Running a small business is usually means wearing many hats from back office tasks to customer facing sales. While there are many strategies to make it easier, a digital sales & marketing automation is a must for business owners.
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"I made my app, but where are all my customers?" As consumers look to mobile apps for the majority of their product and service needs, it’s more crucial than ever for businesses to capitalize on this market. Creating your business application is a great first step, but having customers download and return to your app is a whole other battle. Mobile app discovery and engagement are critical to your app’s success. Proper marketing is what sets your app apart from your competitors, ensuring top customer acquisition and retention.
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Statistically speaking, the cost of acquiring a new customer costs five to ten times more than retaining an existing one. Not only that, but repeat customers spend, on average, 67% more
The Value of Keeping the Right Customers
According to research published in Harvard Business Review, only 5% increase in customer retention, raises profits by 25% to 95%
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With the low barrier to entry for some industries such as Personal Training, the competition is usually very high; Therefore developing a solid competitive advantage is a key to long term profitability.
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