INFUSE YOUR HAIR WITH THE POWER OF NATURE ABBA
OUR COMMITMENT TO PURITY

abba was one of the original natural hair care lines - before "natural" was the buzz world it is today. We were also one of the first to create a sulfat-free shampoo. We have always had a commitment to purity and we will continue to develop high performance products that are pure and narural. We strive to constantly improve our formulas as we learn more about the fusion of science and nature. Our purity promise means we are committed to providing products that are:

•100% VEGAN
•PLANT DERIVED BOTANICALS
•FORMULATED WITHOUT:
•GLUTEN
•DEA
•SYNTHETIC COLOR ADDITIVES
•PARABENS
•PHTHALATES
•SODIUM CHLORIDE